
Raspberries! (photo by Marcin Modestowicz, courtesy of morguefile.com)
It’s the combination of hard work and best practices on the part of Heidi and her brother Doug that make the incomparable organic jams of Heidi’s Raspberry Farm possible. It all starts with hand-picked, fresh fruit, and making their mouth-watering and nutrtious jams begins with a meticulous approach to sustainable methods on their farm in Corrales, New Mexico.
Corrales is a unique agricultural village farmed by families who have been living there for generations. Located on the Western bank of the Rio Grande, the land has been tilled since 500 A.D. Back then the ancestors of the present day Pueblo Indians reaped harvests in the fertile valley. Subsequent populations of Spanish, French and Italian families settled there to raise grapes, apples, livestock, and now, gloriously healthy raspberries!
Having grown up in this special place Heidi and Doug are dedicated stewards of the land and keepers of a healthy environment. They are truly “walking the walk” when it comes to best practices for preserving the sustainability of their farmland and the health of their community. Doug has converted the farm to a drip irrigation system that makes the most efficient use of precious water. He provides hives in the field for the honeybees that pollinate the delicate raspberry blossoms. A flock of native Rio Grande turkeys control the insect population amongst the hedge rows, so there's no need for poisonous pesticides!

Heidi, Maker of the Best Raspberry Jam We've Ever Tasted!
They’ve been selling organic raspberry jam, fresh raspberries and cut flowers at the local farmers markets in Santa Fe, Los Alamos, Corrales and Albuquerque for several years now. By personally selling their delicious fare Heidi and Doug have made a lot of wonderful friends. They’ve also built a loyal following of appreciative customers who keep coming back for more of their amazing jams!
If you'd like to order some of Heidi's incredible raspberry jams click on any of the following:
Organic Raspberry Jam
Organic Raspberry Ginger Jam
Organic Raspberry Red Chile Jam
Organic Raspberry Red Chile & Ginger Jam
New Mexico Organic Raspberry Jams Variety Mix
If you'd like to try a simple recipe using one of Heidi's great jams go to: Chicken Breasts with Raspberry Ginger Sauce
To view all the recipes on the American Feast web site go to: American Feast's Recipe Collection
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Healthy Besse of New Jersey (photo by Emily Roesly, courtesy of morguefile.com)
With frightening reports of contamination and foodborne illnesses arriving with alarming regularity it’s no surprise that a recent national survey of affluent consumers found safety to be their number one concern when purchasing food.
The majority of consumers surveyed are looking at labels and menus for assurances that undesirable things, such as antibiotics and artificial hormones, are not present. Food safety was especially important to women. Ethical claims are frequently linked to safety issues and of special importance to a “large subset of consumers,” according to the researchers.
The survey by Context Marketing, a San Francisco Bay Area consulting firm, did not include nutrition, focusing instead on “quality claims having to do with safety and health, as well as ethical considerations and their role in purchase decisions.” The firm’s research results were issued in a report, Beyond Organic – How Evolving Consumer Concerns Influence Food Purchases.
The researchers confirmed that price played a major role in decisions on purchasing specialty foods and making menu choices at restaurants, and it is the main reason for making a purchase at a supermarket. Still, educated and prosperous consumers are familiar with the issues behind the claims being made by producers, manufacturers and restaurants, and ethical behavior is vital to gaining consumer trust and loyalty.
Seventy-two percent (72%) of those surveyed say they are willing to pay “more for food that promises to be healthier, safer or produced to higher ethical standards.”
To view the report from Context Marketing cited above go to: Beyond Organic – How Evolving Consumer Concerns Influence Food Purchases
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Hannah Kaminsky's Vegan Cheesecake (Images courtesy of the Boston Vegetarian Society)
This year our friends at the Boston Vegetarian Society are delighted to expand the Annual Boston Vegetarian Food Festival to a two-day event! The Festival brings together an amazing array of vegetarian natural food providers, top national speakers and chefs, and educational exhibitors in a fun and welcoming environment.
The event couldn’t be more family-friendly, offering free admission, free food sampling, free speaker presentations, free parking, a T Subway stop just across the street, and activities for kids.
The 2009 Festival is on for Saturday, October 31st, 10:00 AM to 6:00 PM, and Sunday, November 1st during those same hours, at the Reggie Lewis Athletic Center, 1350 Tremont Street, Boston, Massachusetts
The Festival offers the chance to talk directly to food producers, learn the newest items in the marketplace, get some cooking tips, taste free food samples, shop with special discounts, or simply learn what vegetarian foods are available and where you can find them.
Whether you are a longtime vegetarian or vegan, or someone simply wanting to add more healthy and delicious foods to your meal repertoire, or if you are just curious what it's all about, you will be very welcome! While your enjoying the fun you can also learn of ways to benefit the environment, help animals, and enhance your health and well being.

Sponsored by the Boston Vegetarian Society
The sponsoring organization, the Boston Vegetarian Society, is an all-volunteer, non-profit organization. The organization seeks to make a better world for people, animals, and the earth through advancing a healthful vegetarian diet and a compassionate ethic. It provides education, encouragement, and community support for vegetarians and for anyone wishing to learn more about a healthy, environmentally friendly and humane way of life.
.
To visit the sponsoring organization's web site & get more information about the Festival go to: The Boston Vegetarian Society
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Food, Inc. lifts the veil on our nation’s food industry, exposing how our nation’s food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our environment. Food, Inc. reveals often shocking truths about what we eat, how it’s produced and who we have become as a nation.
The “powerful wake-up call for consumers,” (New York Times) Food, Inc., arrives on Blu-ray Disc and DVD on November 3rd. “Bracing, compassionate, witty and compelling,” (Time) Food, Inc. exposes the highly mechanized substructure that has been hidden from the American consumer with the consent of the government’s regulatory agencies, the USDA and the FDA. Using animation and graphics, Emmy® Award-winning filmmaker Robert Kenner reveals the shocking truth behind corporate ‘factory farms,’ which churn out genetically modified produce and meat from diseased animals, detrimentally impacting the lives of millions.
Profits Before People
Putting profit before the health and safety of Americans, companies have utilized scientific advancements to create bigger-breasted chickens, the perfect pork chop and insecticide-resistant soybean seeds. The unfortunate by-product of advancement results in the evolution of new, more resistant strains of the sometimes-deadly E. coli bacteria, which sickens over 73,000 Americans annually.
Featuring interviews with Stonyfield Farm’s Gary Hirshberg and Polyface Farms’ Joel Salatin, and investigative authors Eric Schlosser (Fast Food Nation) and Michael Pollan (The Omnivore’s Dilemma), Food, Inc. is an eye-opening expose reminiscent of Super Size Me. Detailing how corporate food monopolies influence government regulations, the “smart and expertly shot” (Los Angeles Times) documentary also addresses the nation-wide epidemics of obesity and diabetes, which have drastically escalated over recent decades as a result of the lack of proper nutrition due to the consumption of poor quality food.
Ongoing Impact
Participant Media partnered with 20 nonprofit and social sector organizations to bring awareness to the film and the issues it addresses through a substantial cause marketing and social action campaign. The partnerships with groups including the California Center for Public Health Advocacy, Center for Science in the Public Interest and the Center for Foodborne Illness Research and Prevention will continue beyond the DVD’s release. Celebrities Kelly Preston, Alyssa Milano and Martin Sheen, among others created public service announcements on the issue and they will be included on the DVD.
Bonus Features
Additional bonus features include deleted scenes – 40 minutes of footage and segments not shown in theatres, “Nightline’s” interview with Chipotle’s CEO, and more. The film will be available for the suggested retail price of $26.98 and Blu-ray Disc for $34.98.
To view previous posts on the topic go to:
1. "King Corn" the Movie: We Are What We Eat
2. Fast Food Nation on DVD
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

(Images courtesy of The Mast Farm Inn)
This luscious dessert recipe comes courtesy of our friends at The Mast Farm Inn, a world renowned mountain inn and restaurant in the Valle Crucis Historical District of Watauga County, North Carolina, where guests have been welcomed since the 1800s. Located in a serene rural valley surrounded by mountains, rivers and streams, the green Inn’s doings are truly a family affair. It is owned and managed by sisters Sandra Deschamps Siano and Danielle Deschamps, who are ably assisted by a host of family members.
The family runs the Inn by adhering to principles of sustainability and environmentally sound practices. The gourmet meals served at the Inn’s Simplicity restaurant are created with food as local, fresh, natural and organic as they can make it. In the growing season, the ingredients include produce from the Inn’s own organic garden. Pasture raised meats, free-range dairy and eggs are purchased as much as possible from local organic farmers and growers. Out of season the dining is still as natural and organic as they can make it, using ingredients that may come from further away, but still don’t include dangerous chemicals.
The History of Hummingbird Cake
Hummingbird Cake is such a lovely name that it makes you wonder its origin. It does seem plausible that it may have something to do with how sugary rich this cake is - just like the nectar that Hummingbirds love to feed on. Anyway, what we do know is that the recipe gained widespread popularity after it appeared in the February 1978 issue of Southern Living Magazine. We also know that the recipe was submitted by a Mrs. L. H. Wiggins of Greensboro North Carolina and consists of two layers of cake full of chopped pecans, crushed pineapple, and mashed bananas that are filled and frosted with a delicious cream cheese icing.
Ingredients & Shopping List
Cake
• 3 Cups all-purpose flour
• 2 Cups granulated sugar
• 1 Teaspoon baking soda
• 1 Teaspoon ground cinnamon
• 1/2 Teaspoons salt
• 2 Cups mashed ripe bananas
• 1 Cup drained crushed pineapple
• 1 1/4 Cups vegetable oil
• 3 Large eggs at room temperature
• 1 1/2 Teaspoons vanilla extract
• 1 Cup (4 ounces) finely chopped pecans
Icing
• 8 Ounces cream cheese (at room temperature)
• 1/2 Cup (1 stick) butter (at room temperature)
• 5 Cups confectioners' sugar sifted
• 2 Teaspoons vanilla extract
Instructions & Process
Cake
1. Sift together flour, baking soda, cinnamon, salt set aside
2. Cream together the sugar and vegetable oil
3. Add one egg at a time
4. Add the vanilla
5. Then add the bananas, and the pineapple
6. Add in three parts the flour mixture
7. Grease three 9-inch pans and pour the cake mixture in each
8. Cook at 350 degrees for 30 minutes
Icing on the Cake
1. Cream the cream cheese and butter
2. Add the confectioners' sugar
3. Add the vanilla extract
What To Be Careful Of!
As soon as batter is ready put in oven right away

The Mast Farm Inn was listed in the National Register of Historic Places in 1972, as "one of the most complete and best preserved groups of nineteenth century farm buildings in western North Carolina."
To visit the Inn’s web site for more information go to: The Mast Farm Inn
If you know someone who likes to do his or her baking using the finest ingredients you can purchase a wonderful gift at: Bakers Bounty! Fancy Large Premium Black Walnuts & Native Pecan Halves
To view all the recipes on the American Feast web site go to: American Feast's Recipe Collection
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

D & E Farms in Franklinville, N.J. (photo by Emily Roesly , courtesy of morguefile.com)
Earlier this month Agriculture Secretary Tom Vilsack announced that the number of farmers markets in the U.S. increased by 13% from last year, a great illustration of just how many communities and consumers across the country are eagerly reaching out for fresh food and supporting their local farms. Farmers and consumers connected at 5,274 farmers markets this year, up from 4,685 in 2008.
“This growth in the number of farmers markets is a good indicator of just how important local farms and food are to people today,” says Julia Freedgood, managing director of American Farmland Trust’s Growing Local initiative.
As Julia Child once said, “You don't have to cook fancy or complicated masterpieces - just good food from fresh ingredients.”
Ms. Freedgood went to say:
Farmers markets play a crucial role in bringing fresh food to areas where it’s not always available. And by getting to know the farmers who grow their food, people are able to better understand where their food comes from, something that is hard to do in most grocery stores. This relationship between farmer and consumer underscores the fact that food comes from farmland nearby, and how without that land there would be no food.”
American Farmland Trust launched a national online contest this summer so consumers could vote for their favorite farmers markets. The contest illustrated several key concepts including AFT’s “No Farms No Food” message and the importance of farmers markets to local economies, access to healthy food, farmland protection and the environment.
“Not only does this mean the number of farmers markets has increased,” adds Stacy Miller, Executive Secretary of the Farmers Market Coalition, “but it also represents growth in the number of people participating in nutrition and food assistance programs, and the degree to which communities are building partnerships and connections that support local food systems and access to local food.”
Ms. Freedgood concludes, "As AFT enters our 30th anniversary it is important to reflect on past successes but also to look ahead at how to engage a new generation in understanding the importance of protecting farmland. Farmers markets are a great way to accomplish this.”

AFT’s national office is located in Washington, D.C. The phone number is 202-331-7300. To visit the organization’s web site go to: American Farmland Trust
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Alaskan Red King Crab (© Ngweikeong | Dreamstime.com)
If you’re not already part of a crew you probably won’t get to join Alaska’s crab fishermen on the Bering Sea for the 2009-2010 crab season. The harvest seasons for Alaska’s two largest crab fisheries opens today, October 15th, but there’s always next year.
Alaska red king crab (Paralithodes camtschaticus) is the largest and one of the most impressive of all shellfish, prized for its sweet flavor and rich tender white body meat. This year’s harvest limits were set by the Alaska Department of Fish and Game. The Alaska Bristol Bay king crab harvest is set at 16 million pounds, a drop from last year, but above the 10-year average.
Also announced were the Bering Sea tanner crab (Chionoecetes bairdi) fishery with a harvest level of 1.35 million pounds, and the Saint Matthew Island blue king crab (Paralithodes platypus) fishery with 1.17 million pounds.
The harvest levels point to Alaska’s ongoing practice of managing all of its fisheries to ensure their long term health and sustainability. State and federal fisheries managers continually adjust harvest limits based on the most current available scientific data. This is one key element within Alaska’s model of sustainability.
The history of crab fisheries in Alaskan waters extends back to 1930. The harvest season for Alaska king crab typically ranges from October through November and again from January through March. Alaska snow crab is usually harvested from October through mid-February. This year's harvest should ensure that your favorite Alaskan crab will be available at your favorite seafood store or restaurant throughout the year.
"The Last Frontier" state is celebrating its 50th anniversary of statehood and Alaska's Constitution states that “fish…be utilized, developed, and maintained on the sustained yield principle.” This dedication to sustainable management has resulted in an ever-replenishing supply of wild seafood for markets around the world.
For more information and recipes go to: Alaska Seafood Marketing Institute
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Our friend Serena Ingre at the National Resources Defense Council has just let us know that the Natural Resources Defense Council is now accepting nominations for its second annual Growing Green Awards. New this year, in addition to the previous award categories, is a “Water Steward” category just for 2010. Applications are due December 4, 2009 and a $10,000 prize will go to the winning green “Food Producer.”
Through these national awards NRDC will recognize extraordinary contributions that advance ecologically integrated farming practices, climate stewardship, water stewardship, farmland preservation, and social responsibility from farm to fork. Author and sustainable food activist Michael Pollan will again be on the selection panel, along with Chair Susan Clark, the Executive Director of the Columbia Foundation, A.G. Kawamura, California’s Secretary of Agriculture, and Nora Pouillon, founder of the nation’s first certified organic restaurant.
A Growing Green Award will be given to an outstanding individual in each of four categories including “Food Producer,” “Business Leader,” “Thought Leader,” and “Water Steward.” All winners will be widely celebrated through outreach to media and NRDC’s networks.
Growing Green Awards Criteria
In selecting from nominees the awards selection panel will consider the following criteria:
• Innovation in promoting ecologically-integrated food systems. This may include minimizing inputs of energy water and chemicals; reducing pollution and global warming gas emissions; use of on-farm polyculture; increasing natural resilience; and stewardship of biodiversity pollinators open space and land resources.
• Potential to achieve wide scale adoption implementation or behavioral change.
• Advancement of health safety and economic viability for farmers farmworkers and rural communities.
To visit the organization's web site & get more information go to: National Resources Defense Council
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Founder and CEO of Seattle’s Theo Chocolate, Joseph Whinney, witnessed the effects of unfair, unsustainable cocoa trading as a conservation volunteer in Central America. That experience led him to pioneer the manufacture and supply of organic chocolate products as the first individual to import organic cocoa beans into North America in 1994. Over a decade later, Theo is proud to be the first to roast organic cocoa beans and the first roaster of Fair Trade certified cocoa beans in the United States.
Food and Wine Magazine honored Theo with an Eco-Epicurean Award for making the world "a better — and more delicious — place." Theo also won "Outstanding Chocolate" at the NASFT Fancy Food Show in New York City.
Eco-entrepreneurs deserve kudos for the risks they take to start up companies that strive for sustainability. Joe Whinney of Theo Chocolate is among the most deserving, so it’s quite fitting that the popular environmental news site Grist named him one of its top 15 green business founders.
All of Theo’s ingredients are carefully selected to ensure they meet the company’s high standards for social and environmental responsibility. As true chocolate makers, they carefully steward cacao (cocoa beans) through the process of roasting, blending and conching in order to coax out the distinctive flavor imparted by each unique growing region. Theo’s production is guided by their passion for chocolate and their ultimate goal is to lead the industry with the excellence and integrity of their offerings.

The company is located in a beautiful, historic building in Seattle, Washington. They welcome visitors for tours of the chocolate factory at 2:00 pm and 4:00 pm, seven days a week, with additional tours at 10:00 am and 12:00 pm on Friday, Saturday and Sunday. The cost is just $6.00 per person. You can reserve a place on the tour by calling 206-632-5100. Tours last about 1 hour and include a thorough explanation of artisanal chocolate making and delicious samples! Theo’s factory is in the Fremont district of north Seattle at the intersection of Phinney Avenue North and 35th Avenue North.
If you’d like to purchase some of Theo’s award-winning gourmet chocolate click on any of the following:
Organic Chocolate from the Ivory Coast's Cacao - 74%
Theo Organic Chocolate Confections
Organic Chocolate from Ghana's Cacao - 84%
Organic Bread & Chocolate Bars
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Walden Pond (© Phanington | Dreamstime.com)
While the popularity of TV shows like "Top Chef" and "Iron Chef America" may point to the emergence of cooking as a spectator sport, some students at St. Lawrence University in Canton, New York have discovered the satisfaction that comes from preparing food from scratch.
Most of them have had no prior experience researching a recipe or shopping for ingredients, much less actually cooking and serving food to others. And many haven't had much experience even seeing food prepared from scratch, with two-career homes and activity-packed family schedules the norm.
First-year students in a course called "Thoreau Lives!" prepared an all-local luncheon from start to finish, serving classmates, professors and a few guests, including University President William Fox. They researched recipes; visited a farmers market and a local bison farm; purchased ingredients and prepared everything the old-fashioned way, giving presentations on the experience. Included were stories about some revelatory experiences: whipping cream, baking squash and learning that a bison is the same as a buffalo!
The students in this course are studying Thoreau, as well as 20th- and 21st-century environmental writers. They take field trips into the region, observing how some of our neighbors to see live and cook simply. They are learning to “live deliberately,” as Thoreau wrote, in a culture that tells us it is our patriotic duty to consume, spend and acquire.
Similarly, a group of about a dozen students are living in the remote heart of the Adirondack Mountains, participating in the University's Adirondack Semester. They live and take classes at the site, accessible only by canoe. They live in yurts and forego the "necessities" of modern college life, including cell phones, computers and iPods. Part of the experience is that everybody takes turns preparing meals for the group, and participants often state that the cooking is among the most enjoyable aspects of the entire life-altering semester.
For more on the sustainability initiatives and efforts undertaken by one of America’s greenest universities go to: St. Lawrence University Web Site
To view previous posts on the topic go to:
1. Students at Yale Line Up for Sustainable Food
2. Sustainability Takes Hold on Boston Area Campuses
3. American College Students Want Sustainable Food
4. Rensselaer's Terra Cafe Dishes Up Local and Organic Foods
5. Sustainable Campuses
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

A Healthy Pig (photo courtesy of morguefile.com)
Giant agribusinesses like to claim that industrial farming produces an abundance of food at affordable prices, but once the costs of government subsidies, environmental devastation, and the impact on human health are factored in, industrial food is expensive indeed! And those costs are born by ordinary people through taxes and medical bills, while top executives from the world of big agribusiness live splendid lives of luxury.
The Pew Campaign on Human Health and Industrial Farming is working to protect human health by eliminating the misuse of antibiotics and related drugs in food animals, joining the American Medical Association, the World Health Organization, the Food and Agricultural Organization of the United Nations, and countless others in an effort to improve public health.
At the Pew Charitable Trusts’ web site, the nonprofit organization explains:
To reform health care we need to reduce health care costs, and that includes reducing the drug-resistant diseases that cost our country billions. This means stopping the misuse of the antibiotics our families rely on. Many industrial farms routinely feed these drugs to chickens and livestock that aren't sick, which promotes the development of deadly antibiotic-resistant infections.
This past July, the New York Times published an article saying, “The Obama administration announced Monday that it would seek to ban many routine uses of antibiotics in farm animals in hopes of reducing the spread of dangerous bacteria in humans.”
The Times article reported that Dr. Joshua Sharfstein, principal deputy commissioner of food and drugs, told the House Rules Committee that feeding antibiotics to healthy chickens, pigs and cattle should cease, because the practice leads to the development of bacteria that are immune to many treatments.
To visit the Pew organization's web site, get more information, and/or get active, go to: The Pew Campaign on Human Health and Industrial Farming
To read the New York Times article cited above go to: Administration Seeks to Restrict Antibiotics in Livestock
To view previous posts on the topic go to:
1. We Want to Know What's in Our Children's Milk!
2. Highest Quality, Healthiest Meat is Sustainably Produced
3. What is Sustainable Food?
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Organic Tomatoes (photo by Dmitri Jeltovski, courtesy of morguefile.com)
Here’s a nonprofit organization whose work is helping build a better world for all of us. As their web site explains:
Farm to School brings healthy food from local farms to school children nationwide. The program teaches students about the path from farm to fork, and instills healthy eating habits that can last a lifetime. At the same time, use of local produce in school meals and educational activities provides a new direct market for farmers in the area and mitigates environmental impacts of transporting food long distances.
More than 30 million children eat a school lunch five days a week, 180 days a year. If school lunch can taste great, and support the local community, it is a win-win for everyone.

To learn more about the terrific work they are doing & how you might help, go to: Farm to School
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Alice Waters (photo by David Liittschwager, courtesy of USF)
The University of San Francisco has just announced that legendary chef and restaurateur Alice Waters has been named the recipient of its 2009 California Prize for Service and the Common Good. The award recognizes significant service in pursuit of the common good for all members of society, and comes with a $10,000 purse and a handcrafted medal.
Alice Waters is a renowned chef and champion of food grown locally. She is credited with helping found the “slow food” movement that has revolutionized how we think about sustainable and organic agriculture. As owner of the legendary Chez Panisse restaurant in Berkeley, her influence is felt across the country as she raises consciousness about how the food we choose affects our health and our planet.
The Edible Schoolyard & the School Lunch Initiative
Waters also created the Chez Panisse Foundation in 1996 to support educational programs that use food to nurture, educate, and empower youth. Through The Edible Schoolyard and the School Lunch Initiative, the Foundation envisions a public school curriculum that includes hands-on experiences in school kitchens, gardens, and lunchrooms, and provides healthy, freshly prepared meals as part of each school day.
“I am incredibly honored to receive this year's California Prize for Service the Common Good from the University of San Francisco,” Alice Waters said upon learning of the honor. “This award recognizes the work of the Chez Panisse Foundation and shows that the university supports a school curriculum that gives students the knowledge and values to build a humane and sustainable future.”
“Alice has championed an understanding that raising and preparing what we eat is both an ethical exercise and an acknowledgement that we share the earth's resources and hold it in trust for future generations,” said Stephen A. Privett, S.J., University President. “She has worked tirelessly to introduce school children to responsible food production and healthy eating, especially those in underserved communities.”
Waters will be honored Thursday, November 5th, 2009 at a dinner hosted on the USF campus. Proceeds from the dinner will directly benefit USF student programs—including internships and service learning projects at home and abroad.
About the University of San Francisco
Established in 1855, USF is the city’s oldest university and is consistently ranked as one of the most ethnically diverse universities in the country. The University of San Francisco is committed to being a premier Jesuit Catholic, urban university with a global perspective that educates leaders who will fashion a more humane and just world. With nearly 8,500 enrolled, the university offers undergraduate, graduate, and professional students the knowledge and skills needed to succeed as persons and professionals, and the values and sensitivity necessary to be men and women for others.
For more information about USF’s California Prize for Service and the Common Good, or for details about the dinner event on November 5th, please visit: USF California Service Prize

To purchase a Bestseller by Alice Waters go to: The Art of Simple Food: Notes, Lessons, and Recipes from a Delicious Revolution
To view a previous post on the topic go to:
1. Getting Their Hands Dirty at School (The Edible Schoolyard)
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Acadia National Park (© Photographer: Chee-onn Leong | Agency: Dreamstime.com)
Nature's Gift to Maine
The Wild Blueberry holds a special place in Maine's history — one that goes back centuries, to the state's Native Americans. They were the first to use the tiny blue berries, both fresh and dried, for their flavor, their nutrition, and their healing qualities.
The Bar Harbor Jam Company was started in 1989, as a winter project at the Cottage Street Bakery in Bar Harbor, Maine. Since then the company has become famous for the way it’s been crafting its Maine Wild Blueberry Jam. Today, the company's kitchen is located on beautiful Mount Desert Island, Home of Acadia National Park and near the center of Wild Blueberry barrens.
Wild Blueberries Really Are Wild
Unlike the larger cultivated blueberries usually sold in supermarkets, Wild Blueberries are tiny and really are wild; having crept over Maine's rocky land naturally, creating hundreds of thousands of bushes. Indigenous Wild Blueberries now grow in fields and barrens that stretch from Downeast to the state's Southwest corner. Adapted to Maine's naturally acid, low fertility soils and challenging winters, Wild Blueberries are a low input crop requiring minimal management. The berries are grown on a two-year cycle — each year, half of a grower's land is managed to encourage vegetative growth and the other half is prepared for a Wild Blueberry harvest in August.
The Bar Harbor Jam Company uses only the finest selection of 100% natural native berries to ensure the best possible taste. When you eat Bar Harbor Jam you come to know why Maine’s Wild Blueberries are so special. To these delicious indigenous berries, they add only the highest quality ingredients and mix them in small, hand-made batches to ensure their quality and to enhance their taste. There are no preservatives added.
Rich in Antioxidants
All it takes is a half-cup of Wild Blueberries to deliciously satisfy one of the recommended "five-a-day" servings of colorful fruits and vegetables. Some of the most powerful antioxidants are highly concentrated in the deep blue pigments of Wild Blueberries. What's more, Wild Blueberries contain more antioxidants than their cultivated cousins. Antioxidants are the "natural zappers" of free radicals; the unstable oxygen molecules associated with cancer, heart disease, and the effects of aging. USDA studies have measured the antioxidant activity of more than 40 fruits and vegetables and ranked blueberries #1.
The owners; Bob, Greg, Mike and Pat, along with Robin and the rest of the fine staff, are committed to delivering superior quality by continuing a great tradition of hand-making products from the finest ingredients. It’s all home-made right on Mount Desert Island!
To purchase some splendid products from the Bar Harbor Jam Company go to any of the following:
Deluxe Wild Blueberry Gift Basket
Maine's Wild Blueberry Jam
Maine's Wild Blueberry Pie
Wild Blueberry Syrup
Cadillac Gift Basket
Maine's Wild Blueberry & Rhubarb Jam
Strawberry & Rhubarb Jam from Maine
Maine Moose Gift Basket
Strawberry Jam from Maine
Maine's Jams Variety Mix
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Soil-Saving Farming in Pennsylvania (photo by Scott Bauer, courtesy of USDA)
Our friends at the Food Alliance have sent us some great news for everyone who wants a healthier and more sustainable food system. Agriculture Secretary Tom Vilsack has announced that Miles McEvoy has been hired to serve as Deputy Administrator of the National Organic Program (NOP). McEvoy assumes his position on October 1st.
"Miles McEvoy has worked in the field of organic agriculture for more than two decades and has a solid understanding of the challenges and opportunities facing the organic community," Vilsack said.
Organically grown and marketed agricultural products are of key interest to the Obama Administration, and the NOP will be receiving increased funding and staffing in the new fiscal year.
Vilsack also announced that the NOP will become an independent program area within AMS because of the increased visibility and emphasis on organic agriculture throughout the farming community, evolving consumer preferences, and the enhanced need for governmental oversight of this widely expanded program.
For more than 20 years, McEvoy led the Washington State Department of Agriculture's (WSDA) Organic Food Program, one of the nation's first state organic certification programs. In 2001, he helped establish the WSDA Small Farm and Direct Marketing Program. From 1993 until 1995, McEvoy was the founding Director of The Food Alliance, a program that blends sustainable farming practices and social welfare components into an eco-label program.
McEvoy helped establish the National Association of State Organic Programs in 1998 and currently serves as its President. He also assisted the Montana Department of Agriculture to develop the state's organic certification program and has been helping the Oregon Department of Agriculture in developing its own organic certification program.
According to the USDA, NOP is responsible for regulating the fastest growing segment of U.S. agriculture, the organic industry. U.S. sales of organic foods have grown from $1 billion in 1990, when the Organic Foods Production Act established the NOP, to a projected $23.6 billion in 2009. Congress increased NOP funding to $2.6 million in FY08 and to $3.2 million in FY09, just a fraction of the billions in subsidies that go to giant agribusinesses.

To learn more about the efforts of the Food Alliance go to: Food Alliance
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com

Less than two years after launching, American Feast's web site is attracting more than 20,000 monthly pageviews, according to Google Analytics. In light of its success the company is now offering some of the web's most affordable advertising space to companies that share its values regarding sustainability.
Says American Feast president Jeff Deasy, "Our mission includes advocacy for a healthier and more sustainable food system and our fast-growing web traffic gives us an excellent opportunity to help entrepreneurs who share our values by giving them affordable ad space."
The rapidly growing online media company has built a following that includes some of the most influential food writers, editors, chefs, artisanal food makers, hoteliers, restaurateurs, and winegrowers in America today. Social media marketing has been the mainstay of the company's outreach efforts, including blogging, Facebook, Twitter, and a host of content distribution services. The company also distributes a free online newsletter, has posted videos on Youtube, and provided prizes for worthy causes and events.
According to Google Analytics, the American Feast web site attracted more than 100,000 absolute unique visitors in 2008, its first full year of operation. Jeff Deasy says the company matched that annual total in August of 2009, and expects that this year's growth rate will exceed 60%.
For information related to the purchase of advertising space on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

Fresh Seafood (photo by Sister Rahel, courtesy of morguefile.com)
Can you create a savory seafood dinner for under $25? If you’re up to the challenge, here’s a chance to win a cash prize, get your recipe published, and support a great cause in one fell swoop.
Food & Water Watch is calling for all creative cooks to participate in this year's Get Cookin' contest: Frugal Fish! This time last year they asked for your best sustainable seafood recipes and then published the winners in their booklet, Fish & Tips.
This year’s contest recognizes our tough economic times, but they want to show “you can eat well and have fun, even when you're on a budget.” So they want you to show them your best sustainable seafood dinner for under $25.
Send in your most delicious seafood recipe that doesn't break the bank -- using, of course, sustainable seafood! Food & Water Watch has a Smart Seafood Guide to help you figure out which types of fish are good for you and our planet, so be sure to use the seafood cited in their Guide!
To see the best choices for creating memorable & sustainable dishes go to: Smart Seafood Guide
For full contest information and rules go to: Frugal Fish Recipe Contest Rules
To have a look at last year’s booklet with its tasty compilation of seafood recipes and useful tips go to: Fish & Tips
About Food & Water Watch
Food & Water Watch is a nonprofit consumer organization that works to ensure clean water and safe food. We challenge the corporate control and abuse of our food and water resources by empowering people to take action and by transforming the public consciousness about what we eat and drink.
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

The White House (photo by Dr. Steven L. Berg, courtesy of morguefile.com)
“We applaud the opening of the new White House farmers market and for the First Lady’s support of increasing opportunities for local farmers and community access to fresh, healthy, local food,” says Jon Scholl, President of American Farmland Trust. The White House Farmers Market opened yesterday, just outside the White House grounds on nearby Vermont Avenue, NW, in Washington, D.C.
“Farmers markets are a great way to bring local farms and communities together, and to help consumers understand that there’s no local food without local farmland,” added Scholl. “Our mission is to save America’s farm and ranch land, promote healthy farming practices, and support farms and farmers.”
“By opening this market, the White House has set the table if you will, for an important discussion. Protecting farmland for future agricultural use is of the utmost importance to every citizen in this country. And it is vital to maintaining the future viability of our farmers and rural communities,” added Scholl.
Julia Freedgood, managing director of AFT’s Growing Local initiative to promote strong local and regional food systems agrees. “In 1989, there were 1,890 farmers markets across the country. Today, there are about 4,900 markets, over a 250% increase in 20 years.”
Freedgood attributes the amazing rise of farmers markets to a number of factors. Among them, “…the public’s concern about how and where our food is raised. Today more than ever, consumers are demanding ‘food with a face’ that comes from a place – food choices that celebrate family farmers and special agricultural landscapes like the Chesapeake Bay watershed.”
To encourage the support of farmers markets and the economic and social role they play in the community and draw attention to the fact that farmers markets and local food ingredients cannot exist without the requisite farmland, AFT just held its first national online contest for people to vote for America’s Favorite Farmers Markets. Over 30,000 unique votes were cast with markets in Collingswood, NJ, Williamsburg, VA, and Davis, CA, earning the titles in their market size categories.
“Farmers markets provide public health benefits and economic development opportunities,” Freedgood says. The most recent USDA Census of Agriculture reported that nearly $1.2 billion stayed in local communities from direct to consumer sales—up 49% since 2002. “There is no question that farmers markets and farmland are a positive part of communities.”
“We’re excited to see the White House draw attention to agriculture in this way,” Scholl adds. “Whether providing healthy food, renewable energy or environmental services, agriculture is at the heart of solutions to our nation’s most pressing issues.”
American Farmland Trust is a national nonprofit organization working with communities and individuals to protect the land, plan for agriculture and keep the land healthy. As pne of the nation’s leading advocates for farm and ranch land conservation, AFT has ensured that more than a million acres stay bountiful and productive.

AFT’s national office is located in Washington, D.C. The phone number is 202-331-7300. To visit the organization’s web site go to: American Farmland Trust
To view previous posts on the topic go to:
1. AFT Announces the Winners of its Favorite Farmers Market Contest
2. "Boston Bounty Bucks" to Increase Spending on Locally Grown Food
3. Manhattan Borough President Urges NYC to "Buy Local"
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

Organic Oranges (photo by Darnok, courtesy of morguefile.com)
Organic products have shifted from being a lifestyle choice for a small share of consumers to being consumed at least occasionally by a majority of Americans, according to a recent briefing from the U.S. Department of Agriculture.
The USDA says consumer demand for organic goods has shown double-digit growth for well over a decade and provided market opportunities for American farmers across a broad range of products. Organic food is now available in nearly 3 of 4 grocery stores and account for over 3% of total U.S. food sales, according to recent industry statistics. The USDA has found that:
• Organic food is sold to consumers through three main venues in the United States—natural food stores, conventional grocery stores, and direct-to-consumer markets.
• A typical organic consumer is difficult to pinpoint, but new research continues to shed light on consumer attitudes and purchasing behavior.
• Organic price premiums continue to remain high in many markets as the demand for organic products expands.
Providing American families with the option of enjoying food raised without pesticides has been one of the great achievements of the organic farmers movement. Growing demand for organic foods by consumers continues to be a promising trend for the American food system. Along with quests for more flavor and better nutritional value, the desire to avoid pesticides has been a key driver of the demand for organics.
There’s a long way to go to overcome decades of unhealthy practices driven by the industrial food system. By our count there have now been at least six studies establishing a link between pesticides and Parkinson disease. Another found evidence that pesticides made it more likely to develop cancer. Some researchers have theorized that the reason organic produce has a higher nutritional content than conventionally-grown food is due to pesticides inhibiting the production of nutrients in plants.
We can all play a part in creating a healthier and more sustainable food system by demanding that our food be raised without toxic pesticides. Our bodies, our planet, and our children will be the beneficiaries.
The nonprofit Environmental Working Group offers a guide you can carry in your wallet, "so when you're shopping you'll know which produce to buy organic, and which conventionally-grown fruits and vegetables are okay if organic isn't available.”
For a free download of the EWG’s guide go to: Shoppers Guide to Pesticides
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

Wolffer Winery & Vineyards (Images courtesy of Wolffer Winery)
Wölffer Estate Vineyard in Sagaponack, New York is pleased to announce the official date of their annual Wölffer Estate Harvest Party: Sunday, October 11. One of the most anticipated events on the fall Hamptons' social calendar, guests of all ages are invited to partake in harvest fun, and share the bounty and beauty of the season at Wölffer Estate.
A sumptuous harvest lunch, with an emphasis on local ingredients, will be served and paired with award-winning Wölffer Estate wines. Enjoy the feast at the large family-style tables arranged on the lawn. Live music, performed by local artists, will add to the celebration. Adding to the excitement will be the final round of the horse jumping competition of the Wölffer Derby held by the Wölffer Estate Stables at the vineyard ring.
This year's Harvest Party festivities include grape picking and stomping, a petting zoo, and barrel rolling races. For additional family fun, the Harvest Party will also offer pony and hay rides, face painting, a fall arts and crafts station, and many new events.
Wölffer Estate Vineyard Annual Harvest Party
Sunday, October 11, 12:00 to 5:00 pm (Rain date: Monday, October 12)
$75 plus tax for adults, $35 plus tax for children 4 to 20, under 4 admitted free.
$65 plus tax for Wine Club Members - this year a special VIP area will be exclusive to wine club members and their guests.
Reservations required. Please call (631) 537-5106, ext. 11
New Wine Releases
Coinciding with the fall harvest, Wölffer Estate is also pleased to toast the release of the new "Christian's Cuvée" Merlot 2005, as well as several new vintages from the winery: Merlot 2007, Chardonnay 2007, and Cabernet Franc 2006. The wines are also available for purchase at the winery tasting room or online at www.wolffer.com.
About Wölffer Estate Vineyard
A leader in Long Island winemaking for over 20 years, Wölffer Estate Vineyard, a 55-acre winery located in Sagaponack, (The Hamptons), New York, is an American winery with a decidedly European character. Reflecting our terroir and the meticulous stewardship of winemaker Roman Roth, these former potato fields are the foundation for world-class wines. Similar in many respects to conditions in Bordeaux, the local Bridgehampton loam soil and favorable maritime influences provide a perfect host for grapevines. Wölffer Estate Vineyard proudly practices sustainable agriculture.
To learn more about Wölffer Winery and plan a visit there go to: Wolffer Winery
For more info on Long Island Wine Country go to: The Long Island Wine Council
To view a previous post on Wolffer's internationally acc;aimed Late Harvest Chardonnay go to:
Long Island Chardonnay Places 1st in International Wine Competition
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

The Independent Cocktail (photo courtesy of Chopin Vodka)
There are many reasons for the rising interest in backyard and community gardening. The desire for fresher, tastier and healthier food, rising food prices, reducing carbon emissions, and food safety concerns are all motivating folks to take up tilling the soil.
“Community gardens are full for the first time in years, seed sales are up and memberships in home gardening groups are gaining,” according to an article in the Press-Enterprise. Anecdotal evidence suggests that more restaurants are growing their own ingredients. Some, like New York’s Blue Hill, operate their very own farms.
But bartenders too? The answer is yes, according to the San Francisco Chronicle, where Camper English reports, “Lately, more (Bay Area) bartenders are doing the gardening work themselves, for the same reason that backyard gardeners seem to have appeared everywhere.”
The article in the Chroncile describes gardening for cocktail ingredients as a growing phenomena. Here is just one of the writer’s examples of the trend:
Within the city, patios and rooftops are being used to grow garnishes. The Fifth Floor restaurant offers three homegrown "Herb Garden Cocktails" - a Sagerac with fresh sage leaves, a rosemary cocktail and a version of the Lonsdale with basil leaves. Assistant General Manager Scott Stewart says the restaurant initially planted herbs to make use of extra garden space in its garden. But it has since become a point of pride.
If you’d like to read the article in the Press-Enterprise cited above go to: Community gardens growing in popularity amid rising food prices, health scares
If you’d like to read the article in the San Francisco Chronicle cited above go to: More bars growing own cocktail ingredients
For the recipe for the cocktail pictured above go to: The Independent by Chopin Vodka
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

Windmills at Sunset (photo by Dan Tombs, courtesy of morguefile.com)
Missouri is nicknamed the “Show Me State" and droves of visitors want an up-close look at the twenty-seven wind turbines going strong on the Bluegrass Ridge Wind Farm in King City. As our friends at American Farmland Trust have pointed out, “Wind farms are just one way farmers are simultaneously helping to solve our energy needs while providing farms with a new source of income.”
“Busloads of senior citizens and school children from Kansas City and the surrounding area have already made trips to King City…a small town with only two restaurants,” according to an article in the High Plains Midwest AG Journal. The power generated by the wind turbines on the Bluegrass Ridge Wind Farm “is enough electricity for 20,000 average-size homes. The Journal reports that according to Gentry County Treasurer Linda Combs, the wind farm brought in $585,922 in additional tax dollars to be used for local schools and infrastructure improvements. The needed maintenance of the wind generators has created eleven full-time jobs. The article goes on to say that, “On the average, landowners receive $3,000 a year for each tower on their property.”
Interest from visitors traveling to see the wind turbines has been so high that a local group of residents has applied for a grant to build a wind farm education center.
If you’d like to read the article in the High Plains Midwest AG Journal cited above go to: Visitors center planned for Missouri wind farm
To view previous posts on the topic go to:
1. Texas Winds Are Reaping Energy & Jobs
2. Suburban Homeowners Turn to Wind Power
3. Greening the Rust Belt
4. An Ancient Idea
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

While one of every eight people in America is food insecure, millions of backyard gardeners grow far more produce than they can possibly use. Since early May, the AmpleHarvest.org campaign has been enabling America's backyard gardeners to find local food pantries and then share their garden bounty with them.
Thankfully, the campaign is rolling out nationwide and over 800 food pantries and food banks across America have already registered. More are signing up every day! The campaign's goal is to diminish hunger in America by facilitating the donation of excess backyard garden produce that might otherwise spoil.
The AmpleHarvest.org campaign is an outgrowth of a nonprofit 503(c)(1) sustainability organization and has received support from many groups including,
• National Gardening Association
• Garden Writers of America
• USDA
• Google Inc.
• Rotary International
• VFW
• YMCA
• Numerous faith groups
• Food/Hunger bloggers
• Many food banks overseeing the pantries
AmpleHarvest.org is a first of its kind site. It doesn't just provide a list of area food pantries, it offers driving instructions from the donors to their local pantries. Pantries can post a photograph of its building to make it easier to find. It also enables the food pantry to inform donors who are not gardeners as to exactly which store bought items they do or do not want.
So,
• If you work at a food pantry, please register with AmpleHarvest.org (see link below) as soon as possible so that backyard gardeners can easily find you when they harvest their crops
• If you are a backyard gardener, please be generous with your bounty.
• Regardless of who you are, please inform any pantries or gardeners you may know about the AmpleHarvest.org campaign.
Although many people are concerned about their own economic situation, the AmpleHarvest.org campaign enables Americans to help their neighbors by reaching into their backyards instead of their back pockets.
To learn more about the terrific work of this organization and see how you might help go to: Ample Harvest
To follow American Feast on Facebook go to: American Feast on Facebook
To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

Grape Vines in Sonoma (photo by David Ellis, courtesy of morguefile.com)
The 2nd Annual Sonoma Wine Country Weekend will feature tastings, tours, demonstrations and seminars showcasing over 200 artisan wineries, growers, chefs and food purveyors. It is the area’s largest wine and food fundraiser, having donated more than $8 million to local charities that support students, children, farm workers and people in need.
One of the country’s premier food and wine events, the three days of activity includes the 30th Annual Showcase: Taste of Sonoma, which will take place Saturday, September 5th from 11:00 am to 4:00 pm at Sonoma’s famed MacMurray Ranch vineyards in Healdsburg. Sonoma Wine Country Weekend will culminate on Sunday September 6th with the 17th Annual Sonoma Valley Harvest Wine Auction at Cline Cellars in Sonoma.
“Taste of Sonoma is an epicurean event unlike any other,” said Executive Producer Maureen Cottingham, “offering boundless opportunities for wine lovers and foodies alike to sip and savor the diversity of our rich farm-to-table heritage alongside the growers, winemakers and chefs who’ve made Sonoma one of the world’s great food and wine destinations.”
Some of the Highlights
• Sonoma County Appellation Grand Food and Wine Tasting: An immersion experience, with more than 150 wineries pouring thousands of wines, and over 60 local chefs whipping up divine pairings. This is a rare opportunity to go one on one with artisan producers representing the four distinct appellations of one of the most diverse and bountiful growing regions in the world.
• Sonoma's Sommelier Stars Wine and Food Tasting Tours: Sonoma's own celebrity sommelier, Christopher Sawyer, has assembled an all-star team of nationally acclaimed sommeliers who will be on-hand to provide 30 minute guided tours through the Grand Tasting Tents. With their knowledgeable guidance, guests will discover hidden gems, try new varieties, and enjoy expert insights on expanding their wine appreciation and knowledge. Registration is taken the day of the event.
• The Gloria Ferrer Bubble Lounge: Located at the entrance to Showcase: Taste of Sonoma, the Gloria Ferrer Bubble Lounge offers visitors a chance to toast the day with a bit of bubbly paired with small bites, presented by Cindy Friedman, Gloria Ferrer Caves and Vineyards Certified Wine Educator.
• The Crushpad: A unique “grape to glass” tasting and demonstration presented by local grape growers and winemakers. Guests will sample freshly picked grapes, juice from a basket press demonstrating and finally a taste of the finished bottled wine from the highlighted vineyard, presented by the Sonoma County Winegrape Commission.
• The Gourmet Kitchen: Steel Chef Competition and Cooking Demonstrations: Sonoma County's most celebrated chefs face off in a fast paced, fun and educational competition for the coveted title of Sonoma County's Chef of Steel. The audience will learn to flip, dip, chop and whip like the pros in the demonstration kitchen, where throughout the day Sonoma's top chefs will share the tricks of the trade, including new recipes, techniques and innovative ways to flavor food.
• Sonoma County Marketplace: Explore the bounty of one of the world’s most fertile food sheds brought to market by small, local family farms. Guests can browse, sample and purchase high-quality, artisanal ingredients used by local chefs and explore the new sustainable and organic area, to learn how to incorporate “green” foods and products into the home pantry.
• Silent Auction: Benefiting the Redwood Empire Food Bank: the Taste of Sonoma Silent Auction and Big Bottle Bid offers bidders a chance to take home prized bottlings from local winery cellars, one-of-a-kind etched bottles, and other terrific trips and packages.
• A Self-Guided Walk-Around Retrospective: “Legacy of the Land: 150 Years on a Russian River Valley Ranch”: Experience the living history of MacMurray Ranch through a never-before-seen exhibition detailing ranch life from the late 19th Century to today. The exhibit is displayed in the oldest structure on the ranch, called the Prune Shed in reference to the principal Russian River Valley cash crop of the early 1900s. From subsistence farming to elite Pinot Noir, the history of MacMurray Ranch tells a story of Sonoma County agriculture from the 1850s to the 21st Century. Experience this exhibition while enjoying MacMurray Ranch Wines!
Named one of the “Ten Best Wine and Food Events in the United States” by Celebrated Living magazine, Taste of Sonoma is a coveted ticket. General Admission is $150 per person. Visa Signature cardholders receive a special price of $95 per person, as well as other event perks when they use their card to purchase tickets. Grand Reserve tickets are $195 per person. Grand Reserve ticket holders receive additional privileges throughout the event and access to exclusive venues featuring rare wines, gracious hospitality and special behind-the-scenes benefits.
For more info and to purchase tickets go to: 2009 Sonoma Wine Country Weekend
To follow American Feast on Facebook go to: American Feast on Facebook

A Napa Oak Overlooks Vines (image courtesy of Napa Sustainable Winegrowing Group)
There's an excellent chance that your favorite Napa Valley winegrower is a member of the Napa Sustainable Winegrowing Group which was formed in 1995 to promote integrated pest management practices in Napa County, California. The mission of the Group is to identify and promote winegrowing practices that are economically viable, socially responsible and environmentally sound.
Specifically, the Group promotes viticultural land stewardship through educational outreach to:
• Optimize ecological stability and winegrape productivity and quality by understanding and emulating natural processes such as biodiversity, carbon and nutrient cycling, and plant-soil interactions.
• Reduce pesticide inputs through cultural practices, biological control, and use of alternative materials.
• Promote soil health through erosion control, reduced tillage, soil analysis, and the amendment of soils with cover crops and compost.
• Enhance returns on investment by promoting the value-added nature of sustainable winegrapes along with terroir and increased vineyard longevity.
The Napa Sustainable Winegrowing Group is comprised of members representing Napa winegrape growers, vintners, and local government and educational organizations. The Group represents over 25,000 acres of farmed vineyard land and over 20,000 acres of un-farmed/wild land as of March 2007.
In a 5-part podcast interview, American Feast's Doug Ferber has a talk with the Napa Sustainable Winegrowing Group to learn more about their important work.
To listen to Part 1 click on: A Talk with the Napa Sustainable Winegrowing Group Part 1
To listen to Part 2 click on: A Talk with the Napa Sustainable Winegrowing Group Part 2
To listen to Part 3 click on:
A Talk with the Napa Sustainable Winegrowing Group Part 3
To listen to Part 4 click on:
A Talk with the Napa Sustainable Winegrowing Group Part 4
To listen to Part 5 click on:
A Talk with the Napa Sustainable Winegrowing Group Part 5

Farmers Market (© Photographer: Eyal Nahmias | Agency: Dreamstime.com)
“Almost thirty thousand people from across the country voted for their favorite farmers markets this summer,” said Jane Kirchner, Senior Director of Marketing for American Farmland Trust. “And in the last three weeks of the promotion, we’ve seen the top 20 markets in each category change positions, sometimes daily.”
AFT designed the online contest to promote the economic and social value of farmers markets in communities, and to bring attention to the need for consumers and communities to recognize the necessity of local farm and ranchland to the existence of local food.
“Customers can visit our website and learn the top 20 markets in each of three market categories,” says Kirchner. The top three markets for each category are:
1. Small Markets (1-30 vendors) Collingswood Farmers Market, Collingswood, NJ 1,030 Votes
2. Medium Markets (31-55 vendors) Willamsburg Farmers Market, Williamsburg, VA 725 Votes
3. Large Markets (56 or more vendors) Davis Farmers Market, Davis, CA 3,060 Votes
The top three markets will each receive a shipment of “No Farms No Food®” recyclable tote bags to give away to the customers who made their top finish possible. “It’s been great fun to watch this promotion unfold,” says Kirchner. “We hope that all of the markets have seen increased interest in and visitors to their markets as a result of the promotion, and that they will participate in next year’s contest.” AFT will announce further information on the winners and ongoing efforts to support and promote farmers markets through its website and other media.
To learn more about the fine efforts of AFT and action you can take to help visit the organization's web site at: American Farmland Trust
To follow American Feast on Facebook go to: American Feast on Facebook

We've received more good news from our friends at American Farmland Trust. Wisconsin, one of America's great agricultural states, has joined a growing list of states that includes Pennsylvania, Maryland, New York and Delaware, making major strides toward the preservation of farmland.
Wisconsin's new Working Lands Initiative will modernize the state's 30-year-old Farmland Preservation Program, develop a statewide Purchase of Agricultural Conservation Easements program, and create Agricultural Enterprise Areas to encourage agriculture in specific areas in each county. According to The New Berlin Land Conservancy, the state's agriculture officials believe the initiative "could go a long way toward ending the trend of 30,000 acres of working Wisconsin land being converted to other uses every year."
As our friend Bob Wagner at American Farmland Trust put it:
Approval for this initiative underscores the salient point that farms offer more than pastoral beauty—they are the backbone of regional economies and communities, provide food for our tables, and offer significant opportunity to protect our environment and natural resources.
Curbing sprawl and preserving more land capable of producing healthy food for generations to come...Bravo Wisconsin!
If you’d like to learn more about the efforts of AFT go to: American Farmland Trust: Saving the Land that Sustains Us
To follow American Feast on Facebook go to: American Feast on Facebook

(photo courtesy of Library of Congress)
An advocate for sustainable farming once said that when it comes to farming everything you're great-grandfather did was better. Today, a major challenge facing all of us who want to see a healthier and more sustainable food system is overcoming the predominance of factory farms across America.
Giant factory farms are the prime culprits when it comes to the unhealthy use of pesticides, herbicides, anitbiotics, and hormones. They foster inhumane conditions for animals and wreak environmental devastation. The government purchases their surplus production and much of that food ends up being served to children for school lunches.
The food they produce is making people sick and the vast majority of people find themselves on the hook for the medical costs that result. Enormous quantities of fossil fuels are burned to transport their products to population centers. Dealing with the pollution they cause incurs enomrmous costs for environmental cleanups. Who pays?
And if you love eating good food as much as we do, you already know that food from factory farms is quite bland when compared to food that is fresh and sustainably produced.
There's no quick and easy solution to the problem, but every small step forward takes us closer to a brighter future. We just received this message from our friends Sarah, Alex, Noelle and The Food Team at the nonprofit Food & Water Watch:
Small farmers across the country are struggling to make ends meet, yet the USDA is helping new factory farms come on line by encouraging banks to give them guaranteed loans. Family farm groups from across the country are calling on the USDA to stop backing new factory farms. Can you take action to stop new factory farms?
Factory farms have already forced out many small producers by lowering the price that farmers are paid for chickens and pigs. The tough economic times are hitting everyone hard and many farmers are losing their contracts. The USDA has bought up surplus pork, chicken and eggs for nutrition and school lunch programs to absorb some of the over-supply, but still, the agency continues to back loans for new factory farms.
To make matters worse, taxpayers pay for this bad policy twice - when the government buys up surplus production and again when low prices drive producers out of business and USDA pays for the defaulted loans.
Tell Secretary Vilsack it's time to cut off the factory farm industry. Sign a petition calling for USDA to impose a moratorium on guaranteed loans to build new factory farms.
To sign the petition go to: Food & Water Watch
To follow American Feast on Facebook go to: American Feast on Facebook

Since June 1, thousands of people have cast their vote through American Farmland Trust’s (AFT) America’s Favorite Farmers Markets contest. AFT’s website lists and continually updates the top twenty vote getters in each of three categories at www.farmland.org.
The top 20 markets list holds lots of surprises including the fact that the current market with the most votes overall is in the “small” category meaning that the market has only 30 vendors or less. This is a true testament to what even a small farmers market means to the community.
According to one farmers market customer, shopping at their local market is the highlight of their week:
“It is just a lot of fun. Besides the wonderful vegetables, fruit and prepared foods, there is music, chef demonstrations and many other special events. I really like seeing the faces [of the people] who grow my food and getting to know them.”
So far this summer, thousands of individuals have voted for over 700 farmers markets representing just about every state in the country. But there is still time for more votes and for the top 20 markets to change! Farmers market consumers are encouraged to vote for their favorite markets (one vote per market) at the America’s Favorite Farmers Market website, www.farmland.org/vote - and to tell their friends.
American Farmland Trust has sponsored the nationwide contest to promote the value of farmers markets in communities, and to make the connection between fresh local foods and the local farms and farmland that supply them. Farmers markets play a critical role in keeping farmers on the land. America is losing two acres of farmland per minute because many farmers find it more profitable to sell their land for development. Keeping farms viable, by providing them with a venue where they can provide their much sought after products, is one of the best ways to save the land that sustains us.
“Farmers markets are more than a passing fancy, they're here to stay” says Jane Kirchner, AFT Senior Director of Marketing. “They are a connection point in communities-where customers can connect directly with the people who grow their food, and come together socially. I also think we all intrinsically like the idea of supporting our local businesses!”

In 2007, direct sales from farms to consumers totaled $1.2 billion, an increase of 49% from 2002. Much of that increase comes from America’s growing number of farmers markets – 4,685 in 2008, compared to 3,137 in 2002. In addition to supplying seasonal fresh fruits, vegetables and agricultural products, farmers markets help support public health and can drive economic development in communities.
At the end of the contest, the top market in each category will win a shipment of No Farms No Food ® totebags to distribute to the customers that made it happen!
To follow American Feast on Facebook go to: American Feast on Facebook

The Plaza of New York City has unveiled its new signature drink, the Pomona, on NBC’s 10th annual Today Throws a Wedding contest reception. The drink will also be used to celebrate the wedding of former Olympic hopefuls who capture the hearts of viewers during The Plaza's 100-Mile contest this year.
The 100-Mile Menu is a culinary movement that marries seasonal fare with elegant style. "The bridal market's shift toward an interest in sustainable, green weddings inspires catering that is seasonal, local and always delicious. With fresh, organic ingredients, the 100-Mile Menu is the synthesis of robust flavor and modern dining and we're thrilled to complement our menu with this new cocktail. Pomona, the Goddess of Orchards and Abundance, is surely pleased,” said Liz Neumark, partner, CPS Events at The Plaza.
The Pomona is made from ingredients that hail from the 100-mile area around New York City, including American Fruits' Black Currant Cordial, Lieb Family Cellars Blanc de Blancs, New York sparkling wine and local honey. The beverage was commissioned by CPS Events, the partnership entrusted with the hotel's famed Grand Ballroom, and designed by mixologist Brittany Chardin of Atlanta's iMi Agency.
"Creating a signature drink for The Plaza was both an honor and a challenge,” said Chardin. "At the onset of the project, CPS Events required the drink be developed utilizing ingredients produced within a 100-mile radius of the city. I was thrilled and surprised by the interesting array of amazing products produced in New York City and the 100 miles that surround it. The enthusiasm of the local distilleries and producers to work on this project was infectious. I know guests will truly celebrate in a memorable way with this drink.”
Situated on Manhattan’s lovely Central Park, The Plaza is one of the city’s most venerable landmarks. Built in 1907, and said to be modeled after The Savoy of London, its celebrated patrons have included everyone from royalty to author F. Scott Fitzgerald and the Beatles. A statue of Pomona adorns the fountain outside The Plaza's main entrance.
To follow American Feast on Facebook go to: American Feast on Facebook

Boston Skyline (©andrebrilliant, courtesy of morguefile.com)
Boston has joined a growing list of cities taking steps to promote the purchase of locally grown food with Boston Bounty Bucks, a program providing vouchers that double the value of food stamps at 14 of the city's roughly 22 farmers markets.
Atlanta, San Diego and Providence already have similar programs benefiting low-income shoppers and local farmers who sell their products in urban neighborhoods. The city efforts complement new federal policies in the 2008 Farm Bill to improve access to farm-fresh fruits and vegetables for seniors, children and low-income residents.
Local farmers will get a much-needed boost in revenue from an eco-friendly program that reduces the need to ship and truck food over great distances. Shoppers who purchase fresh, locally grown produce will avail themselves of the most flavorful and most nutritious food, something that can be a real challenge for low-income urban residents, according to studies conducted at the Johns Hopkins Bloomberg School of Public Health.
According to the Bloomberg School's Department of Epidemiology, “Our findings show that participants who live in neighborhoods with low healthy food availability are at an increased risk of consuming a lower quality diet.”
Some of the communities examined were found to have no supermarkets within easy traveling distance, but plenty of fast food outlets serving processed foods high in calories and saturated fats. Even in some communities with nearby supermarkets “the availability of items like fresh fruits and vegetables, skim milk and whole wheat bread” in those stores was often found lacking.
"Place of residence plays a larger role in dietary health than previously estimated," said Manuel Franco, MD, PhD, lead author of the two studies.
If you’d like to read a Boston Globe article on the topic go to: Vouchers double value of food stamps at Boston farmers' markets
To follow American Feast on Facebook go to: American Feast on Facebook

(Image courtesy of Catch a Piece of Maine)
Catch a Piece of Maine was created with the help of family, friends and the community of lobstermen as a response to the financial realities facing lobstermen and a way of introducing folks across America to Maine’s lobstering traditions, trade and the sea.
By selling direct, Catch a Piece of Maine has toppled the barriers between lobsterman and consumer, allowing those who love to eat the freshest and most delicious lobster a chance to get to know the dedicated lobsterman who harvested their dinner. Bringing the consumer closer to the dock lets the lobsterman earn a premium and preserve the traditional working waterfront.
Lobstermen are all stewards of the sea; always making sure today’s catch is available for tomorrow’s lobsterman. The industry exemplifies hard work, tradition, heritage, and sustainability. They pride themselves on their eco-friendly manner of harvesting, producing little to no by-catch and enforcing strict laws to allow the release of all lobsters too small and too large.
Maine;s Working Waterfront
Lobstering is hard work and capital intensive, requiring boats that cost as much as a house, on top of equipment, traps and fuel. In the past several years the price of bait and fuel has tripled, while the working waterfront has been slowly disappearing.
According to the Island Institute 2007 Access Report, of the 5,300 miles of the Maine coast, only 20 miles remain as working waterfront. For the next generation of Maine lobstermen it is both an honor and obligation to preserve and share this heritage. They love the ocean and the way of life it offers. They can’t imagine working anywhere else and want to share their passion with Catch a Piece of Maine partners, while offering fresh caught lobsters that they can ship to themselves, customers and family.
The lobstermen say there's nothing like waking up before dawn and watching the sun rise as the first trap is hauled over the rail. Maine lobstermen share a camaraderie and mutual respect for the sea with their friends and family, many of whom have lobstered their entire lives. It's in their blood and nothing else matches the challenge, thrill, and passion they feel when they’re out on the water.
Show your support for Maine’s working waterfront and the values associated with it. Each month allows customers to purchase a Catch a Piece of Maine directly from the boat of the lobsterman of the month. Treat yourself or those you care about the most to a delicious and exciting feast.
To show your support for Maine’s lobstermen by enjoying a sumptuous lobster feast go to: Lobster Share
To follow American Feast on Facebook go to: American Feast on Facebook

Underwater Tuna (© Tamas | Dreamstime.com)
The thought of mercury in your seafood is enough to ruin anyone’s appetite.
That’s why Damon Stainbrook, former Sous Chef of French Laundry, is leading the way in a new “conscientious cooking” movement. He’s working with a mercury certification program, Safe Harbor, to ensure the fish used in his delicious recipes meet strict standards for mercury content and are caught using only sustainable methods – verified through its traceability program.
He’d like to share the following recipe and let people know that there is a way to create delicious, healthy and sustainable dinners.
Those in Northern California wishing to create this recipe with Safe Harbor-certified fish can do so at any local Andronico’s, DeLano’s, Woodlands Market, and The Fish Market. If these retailers aren’t nearby, those wishing to prepare the recipe should be careful if purchasing Bluefin, Albacore, and imported Bigeye/Yellowfin tuna caught by longline as they tend to have higher mercury levels and should not be consumed too often.
Ingredients for 4 Servings
• 4 Tuna steaks, 6 ounces each
• Kosher salt
• Black pepper
• Extra virgin olive oil
Zucchini Pasta:
• 4 Cups julienne green and gold zucchini
• 2 Teaspoons kosher salt
Artichoke Sauce:
• 16 Ounces peeled, seeded and diced tomatoes
• 1 Medium yellow onion diced
• 3 Cloves garlic minced
• 1 Teaspoon kosher salt
• 1 Cup diced marinated baby artichokes
• 1 to 2 Teaspoons finely minced hot or mild chile pepper, or to taste
• ¼ Cup chopped fresh basil
• Black pepper to taste
Black Olive Tapenade:
• 1 Cup pitted Kalamata olives chopped (or olives of your liking)
• 1 Big garlic clove minced
• 1 Tablespoon capers
• ¼ Cup fresh basil leaves chopped
• ¼ Cup fresh flat-leaf parsley chopped
• Pinch crushed red pepper flakes
• 1 Tablespoon red or white wine vinegar
• ½ Cup extra-virgin olive oil
• Kosher salt and freshly ground black pepper to taste
Preparation
1. Combine all tapenade ingredients, tasting and adding salt and pepper to taste. Cover and let stand at room temperature before serving. Makes 1 ½ cups.
2. Julienne the zucchini into long thin pasta like shape. Toss with salt and let sit in colander for 15 minutes. Zucchini will soften to an al dente consistency.
3. To make the sauce, cook onion and garlic with salt over a low heat in a heavy bottom pot until translucent, 5 to 7 minutes. Add crushed tomatoes and simmer for thirty minutes. Add artichokes, chile pepper and basil and simmer another ten minutes. Add black pepper to taste and set sauce aside to cool.
4. Right before grilling the tuna toss the sauce and zucchini together in large bowl.
5. Pull tuna steaks out of fridge fifteen minutes before cooking which will help to keep the tuna from sticking to the grill (If using). Season the tuna steaks with salt and pepper, then brush lightly with olive oil.
6. Lightly brush a grill rack, or broiler pan with a little oil. Grill tuna over coals medium high heat. Turn after about 2-3 minutes for rare tuna, 4 to 6 minutes for more medium to well done. Tuna should maintain a pink center, but will flake easily around edges.
7. To finish, twist equal portions of pasta onto four plates, top with grilled tuna and a tablespoon of tapenade.

If you'd like to purchase our favorite artisanal olive oil from Stella Cadente, click on: L'Autunno Blend Extra Virgin Olive Oil
To purchase Black Olive Tapenade from the Aaron Baum and his creative team at Hand to Mouth Edibles go to: Black Olive Tapenade
The following item includes a link to help you find safe and sustainable seafood: A Guide to Safe & Guilt-Free Seafood
To learn more about Safe Harbor and its traceability program go to: Is Your Fish High in Mercury?
To follow American Feast on Facebook go to: American Feast on Facebook

Alexandre Family EcoDairy Farm, Crescent City, California (photo courtesy of Cornucopia Institute)
President Obama and Secretary of Agriculture Tom Vilsack are being urged to take immediate action to repair the USDA’s increasingly dysfunctional National Organic Program (NOP). Suspect imports of grains, nuts, and vegetables from China and other countries, questionable organic milk, beef, and eggs from giant factory farms, and a cozy relationship between USDA managers and corporate agribusiness lobbyists are said to be injuring the organic label's reputation.
Consumer demand for organic foods has skyrocketed in recent years, propelling organics into a $24 billion dollar a year business. That same hunger for organics has encouraged some large corporations, factory farms, and foreign producers to move into the U.S. organic business—but without allegedly upholding federal organic production standards.
The Cornucopia Institute, a national organic watchdog representing family farmers, has sent a formal letter and briefing paper to President Obama and Secretary Vilsack, specifically asking that they take “a very strong and proactive posture in turning around management at the National Organic Program (NOP),” which they described as being “Katrina-ed” by the Bush administration. Thousands of organic farmers and consumers have also contacted the President and USDA Secretary.
“The stewardship of the organic program at the USDA has been an absolute abomination,” said Mark A. Kastel, Cornucopia’s senior farm policy analyst. “It was not just management by neglect—it was an intentional monkeywrenching of the Department's oversight of the industry.”
In the last several years, audits prepared by the American National Standards Institute and the Inspector General's office have blasted the NOP for failing to ensure that independent certification agencies, which verify organic farming and production practices, are competent and properly performing their jobs.
Washington Post Reports on Investigation at USDA
According to a July 3rd Washington Post story, the USDA's Inspector General's office has widened an ongoing investigation and is looking at the Department's oversight of private certifiers. The Cornucopia Institute formally requested the Inspector General’s investigation after Bush administration officials failed to look into alleged improprieties by management at the organic program.
Among other grievances, the Department is accused of sidestepping protections and oversight implemented by Congress. According to the Post, 65 policy resolutions adopted by the National Organic Standards Board, the expert citizen advisory panel to the NOP, have never been reviewed or implemented since 2002.
“In addition to starving the National Organic Program for adequate funding, the political environment at the USDA has always been hostile to the organic industry,” said Kastel.
During the Bush administration, political appointees at the USDA had also significantly softened penalties for organic lawbreakers and overruled stiff enforcement actions recommended by career civil servants for factory farms that were found to be willfully violating federal organic standards. Other complaints detailing abuses on factory farms were quashed or went uninvestigated.
“If organic food production and eating had not caught on so well, we wouldn't see these scofflaws doing their thing,” observed Merrill Clark, a certified organic livestock farmer from Michigan and former member of the National Organic Standards Board. Clark added, “It’s time to change the culture at the USDA.”
The Cornucopia Institute launched a “Change@USDA” campaign earlier this year and is helping stakeholders in the organic community to unite for rehabilitation of the NOP. The farm group has helped coordinate many letters from industry stakeholders, letters to both Mr. Obama and Secretary Vilsack, from farmers, retailers, business executives and consumers, supporting a sweeping management shakeup at the National Organic Program.
Positive Change at USDA
One sign that the new administration at the USDA is taking the concerns of organic and sustainable farming interests to heart was the appointment by Secretary Vilsack of Dr. Kathleen Merrigan, a Tufts University assistant professor, as USDA Deputy Secretary. Merrigan helped write the original organic law adopted by Congress as an aide to its prime sponsor, Sen. Patrick Leahy of Vermont.
“I cannot think of a more qualified public policy expert to take on this important role at what Abraham Lincoln referred to as the ‘people's department, ’” Kastel affirmed. The Cornucopia Institute, and many other farm organizations, lobbied hard for Merrigan's appointment. “I hope this is representative of President Obama and Secretary Vilsack subscribing to the old adage that ‘good government equals good politics,’” he added.
“The certified organic label belongs to the thousands of ethical organic family farmers, and their consumer allies and patrons, who have built the vibrant organic agricultural and food market,” said Peter Wiesner, General Manager at the Hungry Hollow Co-op in Chestnut Ridge, New York. “We need new management at the National Organic Program if we are to reclaim the organic label,” Wiesner said.
Family-Scale Organic Dairies Facing Crisis
As questions swirl around the handling of organics by the NOP, a true crisis is unfolding in the organic dairy sector. Ethical organic dairy farmers, and the co-ops and family-owned businesses they partner with for processing and marketing, are getting hammered by cheap, allegedly phony "organic" milk from giant factory farms and alleged predatory pricing by the $11 billion agribusiness behemoth, Dean Foods.
Dean Foods, owner of 50 different milk brands, including the nation’s leading organic dairy label, Horizon Organic, has heavily discounted their retail pricing, driving down market prices for all competitors. Dean/Horizon gets a large percentage of their milk from their Idaho industrial dairy, which has managed as many as 8,000 head of cattle, and from many other mega-farms they contract with. Just this week, it was announced that Dean Foods would come out with a "natural" version of Horizon milk products positioned as a new, lower-cost competitor to organic dairy.
"Natural milk is really conventional milk without bovine growth hormones, so Dean Foods’ introduction of Horizon “natural” dairy products is just plain profiteering at the expense of legitimate organic farmers,” said Will Fantle, research director at Cornucopia. “Unlike organics, there is no independent 3rd party verification of this claim, and “natural” fails to include other key organic practices, such as prohibitions against toxic agrichemicals, antibiotics and other drugs in livestock production, as well as unhealthy synthetic food additives in the final product,” added Fantle. Organic dairy production standards also require that the animals graze on pasture rather than being confined to feedlots on factory farms.
Meanwhile, the majority of the private-label, also called “store-brand,” milk (which is usually cheaper than branded organic milk) marketed by Wal-Mart, Costco, Safeway, Target, and other grocery chains comes from the controversial Aurora Dairy, operator of five giant factory farms in Texas and Colorado. The USDA found that Aurora had seriously violated the organic regulations but instead of decertifying the operation, as was recommended by career civil servants, the Bush Administration allowed them to continue in business.
In their research The Cornucopia Institute has stressed that although corporate marketers are large they are sad aberrations in the organic industry. "90% of all the namebrand organic dairy products reviewed in our survey were rated as excellent in terms of their adherence to both the letter and spirit of the organic law, stated the Cornucopia's Kastel. Their scorecard of 110 organic brands, for use by consumers or wholesale buyers, is available on their website.
Coverage of the slowdown in the organic dairy market was also poignantly featured in the pages of the St. Louis Post-Dispatch on July 3rd, the same day the Post’s investigative report ran. The Dispatch’s story featured organic dairy farmers that were being squeezed out of business, allegedly, in part, because of a flood of milk from giant factory farms that had been allowed to operate illegally.
"I have invested my life in building this dairy farm,” said Kevin Poetker, a dairy producer from Waterloo, Missouri who has now lost his market for organic milk. "Now my entire livelihood and the financial future of my family is at risk."
Cornucopia Institute Calls for Action
"For many family-scale farmers, who face financial ruin, this is a legitimate emergency and we need the Obama administration to step in immediately,” appealed Cornucopia's Kastel.
Cornucopia is calling on the USDA to aggressively enforce federal organic regulations that would control abuses occurring in the organic dairy sector. Enforcement has been spotty, at best, at the USDA. A number of legal complaints filed by Cornucopia documenting alleged violations of organic law on industrial scale dairies, and other improprieties, were never investigated by the Department.
Farmers and other industry stakeholders can still make their personal appeal to president Obama and USDA secretary Vilsack by downloading a proxy-letter from the “action alerts” section of the Cornucopia Institute's website: www.cornucopia.org
To follow American Feast on Facebook go to: American Feast on Facebook

The campaign for Building Sustainable Futures for Farmers Globally is a not-for-profit group seeking changes in public policy for the benefit of farmers and farm workers around the world. It is a collaboration of grassroots and civil society organizations. The campaign's web site explains:
U.S. agriculture and trade policy has become a lightning rod for criticism of broader U.S. economic policies worldwide, as well as a source of widespread concern among farmers, consumers, and taxpayers in the United States. We must change these existing policies in order to create a food system that supports, rather than undermines, family farmers and farmworkers, and that enables sustainable agriculture and food production to thrive, both in the United States and around the world.
To learn more about the campaign's efforts to bring changes in agricultural policies: Building Sustainable Futures for Farmers Globally

Our friends at the Food Alliance, a nonprofit organization that certifies farms, ranches and food handlers for sustainability, have just sent us this update:
Food Alliance has expanded its certification program for sustainable agriculture and food handling to include poultry and egg production. The new Food Alliance certification for poultry is available throughout North America to producers of chicken eggs as well as turkey and chicken meat.
The first company to earn Food Alliance certification for egg production and processing is Wilcox Family Farms, a fourth generation, family-run business headquartered in Roy, Washington with farms in Oregon and Washington. The company provides over 400,000 shell eggs (dozens) and 150,000 pounds of liquid eggs per week to grocery stores, bakeries and food service operations. The company’s organic shell eggs, organic liquid eggs, and cage-free brown eggs will now display the Food Alliance Certified label.
“My family’s company has a long history of working to protect the environment and benefit our community. Sustainability is a critical component of our business model,” says Andrew Wilcox, Director of Operations. “We look at certification as a way to be more transparent with our customers about how their food is produced. Food Alliance’s certification program is unique because they cover labor, animal welfare, and environmental issues. No other certification does all that. It really fits our values.”
To learn more about the organization's certifciation programs and other fine work go to: Food Alliance

Organic Produce (photo by Dmitri Jeltovski, courtesy of morguefile.com)
Fresher ingredients. Increased health benefits. More environmentally friendly packaging. These are the top priorities global consumers are placing on food companies.
Those are the findings of a new study conducted by Ipsos Marketing, Consumer Goods indicates that global consumers have readjusted their priorities regarding food products.
According to David Pring, Executive Vice President at Ipsos Marketing, "These are key developments in the food market, and not just in North America and Europe. We are also seeing that taste, convenience and product difference - aspects that were probably more characteristic of food product drivers towards the end of the last millennium - are taking a back seat in a world now more focused on making a positive impact on freshness and health as well as the sustainability of the planet."
When asked to choose one area on which companies should concentrate most when developing new food products, consumers from around the world suggested that fresh ingredients, additional health benefits, and more environmentally friendly packaging should be top priorities. With this in mind, factors such as improving taste, developing more convenient packaging, developing foods that are totally different, and making food products that are quicker and easier to prepare appear to have a lower priority.
"We are seeing a global consumer movement toward heightened consciousness of health, wellness and environmental factors in their food purchasing decisions," says Pring.
"For food marketers, the challenge is to ensure that innovation platforms are clearly focused on these consumer needs, not merely in developed markets but also in emerging ones that will undoubtedly become increasingly salient in the near future," concludes Pring. "At the same time, Marketers must be careful not to compromise taste, although this should go hand-in-hand with the use of fresh ingredients."

Blue Marlin (© Diomedes66 | Dreamstime.com)
Wegmans Food Markets, Inc., based in Rochester, N.Y., affirmed its commitment to selling sustainable seafood by becoming the first supermarket chain to endorse the Take Marlin Off the Menu Campaign (www.takemarlinoffthemenu.org) and refusing to sell marlin, sailfish and spearfish at its 72 stores located throughout New York, Pennsylvania, New Jersey, Virginia and Maryland.
In recognition of Wegmans' commitment to not selling marlin, the Take Marlin Off the Menu Campaign, launched eight months ago by three leading marine conservation non-profits, wants consumers to know they can purchase seafood at their nearest Wegmans supermarket with the full knowledge that Wegmans is officially "Marlin Free."
The Take Marlin Off the Menu Campaign was launched by the International Game Fish Association (www.igfa.org), the National Coalition for Marine Conservation (www.savethefish.org), and The Billfish Foundation (www.billfish.org).
As a leader in the supermarket industry, Wegmans urges other supermarket chains throughout the United States to follow its lead in not selling marlin, and helping to raise awareness among consumers that marlin populations are in serious danger due to overharvesting by commercial fishing fleets.
Supporting the Take Marlin Off the Menu Campaign is in keeping with Wegmans' reputation for innovation. Founded in 1916, Wegmans published its Sustainable Seafood Sourcing Philosophy, a policy that has been followed for many years and is promoted at all Wegmans stores, as well as on its website (www.wegmans.com). Wegmans also posts a chart of items sold in its stores that are certified sustainable and those which are not sold due to sustainability concerns.
"As an industry, we have a great deal of influence in what Americans eat," says Carl Salamone, vice president of seafood. "Every day, in supermarkets across the country, consumers ask seafood professionals what's great to eat. That's when we can point consumers to fish and seafood that is flavorful and good for our environment. Because when the marlin are gone, we all lose."
The ultimate goal of the Take Marlin Off the Menu Campaign is, through education and political advocacy, to end the commercial harvest, sale and importation of marlin, sailfish and spearfish in the United States, according to Jason Schratwieser, conservation director for the International Game Fish Association (IGFA).
"This is a huge step for our campaign because Wegmans is respected by consumers for its commitment to customer service," adds Ken Hinman, president of the National Coalition for Marine Conservation, located in the Washington D.C. area, "as well as throughout the supermarket industry for its innovation. We applaud Wegmans for stepping forward among its peers in the supermarket industry and coming out on the side of marlin and other billfish."
In addition to Wegmans, a growing number of restaurants support Take Marlin Off the Menu, including Wolfgang Puck Companies, which operate some of the most well known restaurants in the world.
The challenge facing the Take Marlin Off the Menu Campaign is drawing awareness to the plight of marlin and other billfish, says Ellen Peel, president of The Billfish Foundation. Unfortunately, many Americans are not aware that marlin have suffered a dramatic population decline. According to a national Harris Interactive consumer survey of 2,078 consumers conducted on February 25, 2009, and sponsored by the Take Marlin Off the Menu Campaign, 93 percent of American consumers were unaware that the populations of marlin have declined 80 percent from their peak several decades ago, before the advent of large-scale commercial fishing worldwide.
"However, according to our national consumer survey," Peel added, "when consumers become aware of the plight of billfish such as marlin, 78 percent of American consumers say they won't order or buy marlin. With this insight, we know that our job is to increase awareness of this issue and to persuade restaurants and seafood retailers to embrace our cause."
Marlin, sailfish, and spearfish are collectively called "billfish" because the long extension of their upper jawbone looks like a spear or bill. Marlin, the largest of the billfish species, have powerful muscular bodies, can weigh as much as a ton, and roam throughout the oceans feeding on smaller fish and keeping marine ecosystems in balance. As apex predators in the ocean, they serve the same role as lions, tigers and wolves on land.
About IGFA
The International Game Fish Association (www.igfa.org), based in Fort Lauderdale, Fla., is a not-for-profit organization committed to the conservation of game fish and the promotion of responsible, ethical angling practices through science, education, rule making and record keeping. Founded in 1939, the IGFA is internationally known for maintaining and publishing world records for saltwater and freshwater catches, and for maintaining the world's most comprehensive fishing hall of fame and museum.
About the National Coalition for Marine Conservation
The National Coalition for Marine Conservation (NCMC), based in Leesburg, Va., was founded in 1973 by conservation-minded anglers and is dedicated exclusively to conserving ocean fish and their environment. NCMC works to prevent overfishing, reduce fish bycatch and protect habitat for a wide variety of ocean fish. The group specializes in identifying problems and finding solutions; educating the public; developing proactive conservation strategies; and networking with like-minded fishing and environmental organizations. For more information about the NCMC, visit www.savethefish.org.
About The Billfish Foundation
The Billfish Foundation (TBF) is a science-based, non-profit organization dedicated to conserving and enhancing billfish populations worldwide, working through research, education and advocacy. TBF's comprehensive network of members and supporters includes anglers, captains, mates, tournament directors, clubs, and sportfishing businesses. TBF provides support to regional groups by contributing expertise in science, socio-economics, education and fisheries policy to help find solutions to billfish threats so fishing opportunities will remain available. For more information about TBF, visit www.billfish.org.

A Solar Roof at Fresh & Easy (PRNewsFoto/Fresh & Easy Neighborhood Market)
We just learned about a very encouraging survey from an article published in Gourmet Retailer. The survey "...found that a product's "energy footprint" influences 77 percent [of] consumers' purchasing decisions, with 76 percent willing to pay more at the register for environmentally friendly products."
More surprisingly, the article states,
Green appeal carries over to the workplace, where 74 percent of U.S. employees believe organizations should take action to lead eco-friendly initiatives. The majority of these green-minded workers (64 percent) would be willing to support their organization's green initiatives at the cost of a smaller paycheck.
Aaron Franklin, project director at ORC Guideline, which conducted the survey, is quoted as saying, "The study's findings seem to debunk a common perception that people will go green as long as it doesn't cost them...In fact, in both the workplace and in the store, people seem to be willing to put their money where their values are."
If you'd like to read the article in Gourmet Retailer cited above go to: Study: Being Green More Valuable Than Price

Just recently Washington State University removed Michael Pollan’s ground-breaking book, Omnivore’s Dilemma from the school’s Common Reading Program, which is required reading for all incoming freshman. It seems the University had come under pressure from corporate agribusinesses unhappy with the book’s central theme: The time has come for a healthier and more sustainable food system.
School officials claimed the book was removed due to tough financial times, but 4,000 copies had already been purchased. We’re guessing WSU’s administration didn’t realize just how many people agree with Michael Pollan’s message and didn’t anticipate the firestorm of protest that ensued from concerned citizens across the country.
Within hours of the University’s announcement Food Democracy Now! sent out an alert and the president's office was flooded with calls. One alum had a talk with the school’s President Floyd and offered to pay for Michael Pollan to visit the campus, as well as pay for the full cost to cover the Common Reading Program. Within days the book was restored to the Program’s required reading list.
Thanks to all those folks who made their voices heard. Nice to see democracy in action!
For more info on Michael Pollan’s ground-breaking book go to: Omnivore’s Dilemma
For more info on Michael Pollan’s most recent bestseller go to: In Defense of Food
To learn more about the efforts being made by a fine organization working for a more sustainable future go to: Food Democracy Now!

Among other great works the Family Farm Defenders hauled 5 dusty but working tractors from southwestern Wisconsin to donate to the Mississippi Association of Cooperatives, a coalition of independent farming cooperatives in 11 counties- many of whose members lost equipment and crops to Hurricane Katrina.
"They might be worth $4,000 or $5,000 to you, but to me they're worth a million bucks," said Donnie Pen-Travis, 53, who works a plot of land he said has been in his family for five generations. He beamed as fellow farmers from Wisconsin backed the red and orange vehicles off the back of an 18-wheeler before a crowd of about 50 farmers and pro-organic farming activists.
The mission of the Family Farm Defenders is to create a farmer-controlled and consumer-oriented food and fiber system, based upon democratically controlled institutions that empower farmers to speak for and respect themselves in their quest for social and economic justice.
FFD has worked to create opportunities for farmers to join together in new cooperative endeavors, form a mutual marketing agency, and forge alliances with consumers through providing high quality food products while returning a fair price to farmers.
If you’d like to learn more about the fine efforts of this not-for-profit organization go to: Family Farm Defenders

Wonderful news just in from our friends at American Farmland Trust, “New York State’s Farmland Protection Program awarded $23 million to permanently protect almost 9,000 acres on 27 farms, bringing the total number of acres protected by the program to 72,668 acres.”
“We like to say, ‘No Farms, No Food’,” says American Farmland Trust’s New York Director David Haight. “If farmland is developed, we lose the opportunity to grow fresh, healthy foods here in New York. Protecting these farms strengthens New York’s food security and food system.”
This development comes on the heels of the U.S. Department of Agriculture’s recent announcement of $2.6 million in matching funding available from the federal Farm and Ranch Land Protection Program to protect farmland in New York.
Less sprawl and more land capable of producing healthy food for generations to come...Bravo!
If you’d like to learn more about the efforts of AFT go to: American Farmland Trust: Saving the Land that Sustains Us

Organic Oranges (photo by Darnok, courtesy of morguefile.com)
Even in tough economic times many parents are more concerned about the health hazards that pesticides and harmful preservatives pose to their children than they are about the cost of organic food. Their concern has led to remarkable growth in the sales of organic baby food.
According to a report published by the research firm RNCOS, World Organic Foods And Beverages Report (2006), organic food still accounts for only a tiny share of the overall baby food market, but soared about 21.6% to reach $116 million twelve months ending February 24, 2007 – after jumping almost 16.4% the previous year, according to the Nielsen Company. Overall, baby food sales grew by just 3.1%, reaching $3.7 billion during the same period.
As various studies have found that organically grown foods contain more nutrients in comparison to their conventional version, customers spent about $13.8 billion on organic food during 2005, an annual growth of about 20%.
The RNCOS report says the organic food market in the U.S. generated $15.9 billion in revenues during 2006, representing an annual growth rate of 16.61% for the five-year period spanning 2002-2006. the growth rate for the organic food market in the U.S. will slow, but will remain the highest revenue generator globally for the foreseeable future.
Sales of organic fruits and vegetables were the greatest contributor to the growth in sales. Total revenues generated by that segment reached $6.6 billion, almost 41.4% of the overall organic food market, in 2006.
If you’d like to view some of the previous posts on the topic click on any of the following:
1. We Want to Know What's in Our Children's Milk!
2. Just Say No to Pesticides
3.The Growth of Organic Food Sales is Starting to Slow
4. Guide to Pesticides in Fruits and Vegetables
5. American Families Turn to Organic Milk
6. Pesticides Lead to Parkinson Disease
7. New Evidence Says Organic is Healthier
8. Old World Scientists Agree: Organic Is Healthier

Brooklyn Bridge (photo by Seemann, courtesy of morguefile.com)
If last year’s Slow Food Nation in San Francisco was the Woodstock of the sustainable food movement, then last week’s Brooklyn Food Conference was a wonderfully successful local concert. The first-time event was expected to draw 2,000 participants, but approximately 3,000 showed up, according to spokesperson Alia Hanna.
A chief goal of the conference was to “Bring Brooklynites together to demand-and participate in creating-a vital, healthy, and just food system available to everyone,” according to the literature made available.
It wasn’t just Brooklynites who were there. Slow Food USA was one of more than 70 exhibitors, as was Sustainable Table, New York Farms, Equal Exchange, several environmental organizations, film makers, food artisans, and community organizers. There were dozens of workshops that seemed to cover every topic of interest to those who want a more sustainable food future for themselves and their children. All in all it was a terrific networking opportunity.
Keynote Speakers
Key-note speakers included well-known activist Dan Barber, executive chef and owner of Blue Hill Restaurant, and a leader of fair trade development and healthy food; Anna Lappé, co-founder of the Small Planet Institute and the author of Grub: Ideas for an Urban Organic Kitchen; Raj Patel of the University of California, Berkeley, and the author of Stuffed and Starved: The Hidden Battle for the World Food System; as well as LaDonna Redmond, head of the Institute of Community Resource Development in Chicago.
“Never before have there been such compelling reasons to rethink our energy policy, our environmental policy, and our health care system – and we cannot make headway on any of these without addressing food,” said Dan Barber.
300 Volunteers Made it Happen
The conference was entirely volunteer driven – from event planning to fundraising and community outreach. A team of over 300 volunteers planned the conference for seven months More than 75 organizations, including non-profit and community organizations, schools, elected officials and local businesses were partners in this effort.
“We hope to change our food system on local, state and federal levels so that all people have access to healthy food, and to ensure consumers and workers are treated with fairness and justice,” said Nancy Romer, the conference’s General Coordinator. “This conference is the official beginning of our collective efforts.”
Co-Sponsors
Co-Sponsors for the conference included: The Park Slope Food Coop; Caribbean Women’s Health Association; World Hunger Year; Brooklyn Rescue Mission; and Brooklyn’s Bounty. The conference was generously hosted by the administrators, teachers, students, and parents of John Jay High School and P.S. 321.
The Conference was free to all, but we couldn’t help purchasing a copy of the Manhattan restaurant guide, Clean Plates N.Y.C. It was co-authored by nutritional consultant and wellness counselor Jared Koch, and restaurant reviewer Alex Van Buren. It’s the first time we’ve seen a guide that selected restaurants because they were among both the tastiest and the healthiest.
By increasing awareness and educating around food issues the organizers expected to establish a Brooklyn Food Coalition that will develop a Legislative Food Agenda. The Conference included a town hall event to give participants the opportunity to speak out on issues vital both locally and globally.
For more information, visit the official web site: Brooklyn Food Conference

Farm Windmill at Dawn (photo by Wally Irwin, courtesy of morguefile.com)
The three winners of the first-ever Growing Green Awards have been announced by the Natural Resources Defense Council. The winners are: Will Allen of Growing Power, Fedele Bauccio of Bon Appétit Management Company and James Harvie of Institute for a Sustainable Future, in the categories of Food Producer, Business Leader and Thought Leader, respectively. A $10,000 cash prize will be awarded to Will Allen for his achievements in sustainable food production.
“The extraordinary contributions of these individuals are making a difference for how people produce, consume and think about food and our natural environment,” said Michael Pollan, best-selling author of “The Omnivore’s Dilemma” and chair of the award selection panel. “We’re delighted that Will Allen, Fedele Bauccio and James Harvie are the winners of the first-ever Growing Green Awards.”
An independent panel of sustainable food experts selected the three winners from a pool of 140 impressive candidates that included diverse growers, entrepreneurs and business leaders across the country.
Will Allen of Growing Power
Will Allen, Founder and CEO of Growing Power, won in the Food Producer category for his innovative urban farm in Milwaukee, Wisconsin, that integrates year-round urban aquaculture and vegetable production. Waste from the fish is used to fertilize the plants, which in turn filter the water so it can be returned to the fish, both eliminating the need to add fertilizers or release polluted waste-water. The farm provides fresh fish, produce and jobs to an underserved community, in addition to training and outreach through on-farm classes and lectures.
“People should have access to healthy, affordable food regardless of their economic situation. Growing Power’s goal is to dismantle injustice and discrimination in the food system in order to build equitable and sustainable communities.” said Allen. “It is an honor to receive this award for the work that I love to do.”
Fedele Bauccio of Bon Appétit Management Company
Business Leader winner Fedele Bauccio, CEO and Founder of Bon Appétit Management Company, has been a pioneer in addressing the connection between food and climate change through Bon Appétit’s Low Carbon Diet initiative, which is on track to reduce its associated carbon emissions by 25% from 2007 to 2010. To get there, Bauccio has made sweeping changes to the menu at Bon Appétit’s 400 cafeterias nationwide, reducing foods with the largest global warming impacts (beef and air-transported ingredients), sourcing locally, and reducing food waste.
“Bon Appétit Management Company strives to change the way people view their food,” said Bauccio. “A decade ago, we created direct purchasing relationships with small family owned farms; today, we’re tackling food’s connection to climate change through the Low Carbon Diet initiative. I’m honored to be recognized by NRDC and the panel for our business initiatives.”
James Harvie of Health Care Without Harm
Thought Leader winner James Harvie, founding member of Health Care Without Harm, has helped catalyze a national campaign to encourage the inclusion of social and environmental awareness in hospital food service. To date, 240 hospitals around the country have signed the Health Food in Healthcare Pledge, which aims to support methods of food production and distribution that are better for public and environmental health.
“It is critical that we improve people’s health and our healthcare system through better agricultural polices that promote affordable, nutritious and sustainably produced food in hospitals and other healthcare institutions,” said James Harvie. “I’m honored to receive this award as I continue to work on this vital issue in supporting sustainable agriculture.”
Members of the selection panel include: Larry Bain, Founder of Nextcourse and Food from the Parks and Co-Founder of Let’s Be Frank; Fred Kirschenmann, Distinguished Fellow of the Leopold Center, and President of Stone Barns Center for Food and Agriculture; and Karen Ross, President of the California Association of Winegrape Growers.
The winners will be honored at NRDC’s 2009 benefit, “Food for Thought,” an event that will also honor Michael Pollan for his contributions to the field of sustainable food. The event will take place at San Francisco’s California Academy of Sciences on May 9th.
Find out what's fresh in your state, get local food recipes from restaurants around the country, and take Natural Resources Defense Council's new local food widget with you at: NRDC's Food Miles Page
To read Michael Pollan’s blog and the articles and essays from some of the awards finalists and winners in NRDC’s OnEarth/Greenlight go to: Natural Resources Defense Council

Solar Panels (© Maxfx | Dreamstime.com)
Whole Foods Market recently contracted to add solar energy to more than 20 locations; including existing installations, solar will be brought to the rooftops of more than 30 of the Company's stores nationwide.
With an installation at its Berkeley, California store in 2002, the Company became the first retailer to introduce solar power as its primary lighting source. Including potential future rollout phases, Whole Foods Market hopes to have close to 70 total locations with rooftop solar panels, close to one-fourth of the Company's total number of stores.
"Whole Foods Market is thrilled to set the environmental bar even higher by pioneering the development and deployment of alternative energy sources such as solar and wind power," said Lee Matecko, Whole Foods Market Global Vice President of Construction and Store Development. "We are also reducing energy consumption in new and existing stores with some exciting innovative technologies that are making a real difference."
If you’d like to read the press release on which this item was based go to: Whole Foods Market Announces Alternative Energy Investment

Wheat & Sky (photo by Cheryl Rankin, courtesy of morguefile.com)
Nine finalists for the first-ever Growing Green Awards were announced today by the Natural Resources Defense Council. The awards recognize individuals who have demonstrated extraordinary contributions to sustainable food in advancing farming practices, climate and water stewardship, farmland preservation and social responsibility from farm to fork.
“While food is an essential part of our day-to-day lives, most Americans are unaware that climate change and our food system are inextricably linked,” said Michael Pollan, best-selling author of "The Omnivore’s Dilemma" and chair of the award selection panel. “The Growing Green Awards finalists are leaders and innovators whose sustainable food production, business and practices contribute to improving the health of people and the planet.”
The finalists’ achievements include ingenious on-farm practices to minimize reliance on chemical inputs, energy and water; ecologically integrated urban aquaculture; leadership in influencing large institutions to purchase more sustainable food; and outreach to help consumers better understand the relationship between food and environment.
“By recognizing the achievements of these individuals, we want to inspire other entrepreneurs and opinion leaders to follow their example,” said Jonathan Kaplan, Director of the Sustainable Agriculture Program at NRDC. “The Growing Green Awards are our way of saying thanks for their extraordinary contributions.”
NRDC received nearly 140 nominations from diverse growers, entrepreneurs and business leaders across the country. The nine finalists were selected in the categories of Food Producer, Business Leader, and Thought Leader. The winners will be announced in early May followed by an award ceremony on May 9.
Members of the selection panel include: Larry Bain, Founder of Nextcourse and Food from the Parks and Co-Founder of Let’s Be Frank; Fred Kirschenmann, Distinguished Fellow of the Leopold Center and President of Stone Barns Center for Food and Agriculture; and Karen Ross, President of the California Association of Winegrape Growers.
Winners will celebrate at NRDC’s 2009 San Francisco benefit, Food for Thought, an event that will also honor Michael Pollan for his contributions to the field of sustainable food. The event will be held at the California Academy of Sciences on May 9. Following are the nine finalists:
Food Producer
Will Allen of Growing Power in Milwaukee, WI
Judith Redmond of Full Belly Farm in Guinda, CA
Joel Salatin of Polyface Farm in Swoope, VA
Business Leader
Fedele Bauccio of Bon Appétit Management Co. in Palo Alto, CA
Michael Rozyne of Red Tomato in Canton, MA
Thaleon Tremain of Pachamama Coffee Coop in Davis, CA
Thought Leader
Ann Cooper of Berkeley Unified School District in Berkeley, CA
James Harvie of Institute for a Sustainable Future in Duluth, MN
Sibella Kraus of Sustainable Agriculture Education (SAGE) in Berkeley, CA
Find out what's fresh in your state, get local food recipes from restaurants around the country, and take Natural Resources Defense Council's new local food widget with you at: NRDC's Food Miles Page
Read Michael Pollan's blog in GreenLight: A food revolution in the making from Victory Gardens to White House Lawn
Read Jonathan Kaplan's blog in Switchboard: NRDC's Growing Green Awards: An olive branch (organic of course) to agriculture

Spring Orchard (photo by clconroy, courtesy of morguefile.com)
Belt-tightening of family budgets is widely underway, but consumers are showing a willingness to purchase products perceived as promoting a healthier and more sustainable future despite their higher cost.
Though it represents a slowing of the double-digit growth of years past, Nielsen Company research indicates that the growth of organic food sales was 5.6% in December compared to the same month a year ago. According to Nielsen’s findings, sales at natural food stores reached $4.2 billion in 2008, an annual increase of 10.9%.
A survey by GlobeScan, commissioned by the non-profit Fairtrade Labelling Organizations International, found international support among consumers for companies they believe are dealing justly and ethically with producers in developing countries. Sales of products certified Fairtrade were up by 24% in Austria, by 40% in Denmark, by 57% in Finland, by 22% in France, by 75% in Sweden, by 43% in the United Kingdom and by 10% in the United States in 2008, when compared with 2007. The majority of consumers expect companies to actively support community development in developing countries.
A Harris Interactive poll found that of the 73% of consumers who purchase "green" products, about 67% are purchasing the same amount of green products, while 26% are buying more, and only 8% are buying less. The Harris poll asked adults how recent economic conditions had affected their purchasing of "green" products or services such as non-toxic or biodegradable cleaning products and restaurants that serve locally sourced food.

A Native American says a prayer & hands out tobacco as an offering of thanks to Nature (photo by Greg Peterson)
Eat well with the "food that grows on the water." Native Harvest Wild Rice grows naturally in the lakes of Northern Minnesota and is hand-harvested by Ojibwe communities on the White Earth Indian Reservation using traditional methods.
Unlike the genetically manipulated "wild rice" grown in paddies, this authentic wild rice is an important American heirloom crop and a central part of Anishinaabeg culture and tradition. Anishinaabeg is a self-description often used by people belonging to the indigenous Odawa, Ojibwe, and Algonkin peoples of North America, who share closely related Algonquian languages. Ojibwe communities in Minnesota, Wisconsin, Michigan and Canada, harvest and process wild rice in the tradition of their ancestors.
Manoomin, as the wild rice is known, is part of the Anishinaabeg migration stories and prophecies. It continues to define what it means to be Anishinaabeg. One definition of Anishnaabeg is Original-People. Another refers to ideas about the good people that are on the right path given to them by the Creator.
The campaign to protect the integrity of this authentic wild rice is an important aspect of the White Earth Land Recovery Project in Ponsford, Minnesota. The Project’s mission is to facilitate recovery of the original land base of the White Earth Indian Reservation, while preserving traditional practices of sound land stewardship, language fluency, community development, and the spiritual and cultural heritage of the people of White Earth.
Winona LaDuke is the organization’s Founder and Director. A graduate of Harvard and Antioch Universities, Ms. LaDuke received the Reebok Human Rights Award in 1989, with which, in part, she began the White Earth Land Recovery Project. The Project’s wild rice campaign is working to prevent the taking of the essence of the wild rice by the paddy rice industry, which would leave the Native Americans who have been the stewards of this resource for many centuries with nothing.
The campaign began in 2002, with the historic gathering that brought together traditional rice harvesters from Minnesota, Wisconsin and Michigan to meet with members from the academic, scientific and non-profit communities. That meeting set the foundation for the ongoing struggle to protect the sacred wild rice from issues of bio-piracy, further genetic manipulation, patent struggles and labeling issues.
The four main components of the wild rice campaign are:
1) Protecting the intellectual property rights of the Anishinaabeg.
2) Opposing genetic modification and contamination of wild rice.
3) Promoting a fair trade for traditionally hand-harvested, natural lake wild rice.
4) Educating on the tradition and culture surrounding wild rice.

Manoomin
To purchase this authentic heirloom wild rice, hand-harvested by Ojibwe communities go to: Native Harvest Wild Rice: Sacred Manoomin
To view a wonderful recipe employing Sacred Manoomin go to: American Black Walnut & Wild Rice Pilaf

Amish Farm (photo by Marianne Venegoni, courtesy of morguefile.com)
Since the mid-1990s the biotech industry has claimed that genetic engineering (GE) would improve crop yields and help feed the world’s growing population, but a recently released report concludes “…that GE has done little to increase overall crop yields.”
The report, “Failure to Yield: Evaluating the Performance of Genetically Engineered Crops," was authored by Doug Gurian-Sherman, a senior scientist in the Union of Concerned Scientists (UCS) Food and Environment Program.
In a press release accompanying the report Gurian-Sherman stated,
The biotech industry has spent billions on research and public relations hype, but genetically engineered food and feed crops haven't enabled American farmers to grow significantly more crops per acre of land. In comparison, traditional breeding continues to deliver better results.
Recommendations
In light of the report, the Union of Concerned Scientists recommends government agencies and universities should redirect substantial funding, research, and incentives toward proven approaches that show more promise than genetic engineering. “These approaches include modern methods of conventional plant breeding as well as organic and other sophisticated low-input farming practices,” according to UCS.
UCS urges food-aid organizations to work with farmers in developing countries, where increasing local food production is urgent, and make “these more promising and affordable methods available.”
Scientists at UCS also assert, “Relevant regulatory agencies should develop and implement techniques to better identify and evaluate potentially harmful side effects of the newer and more complex genetically engineered crops. These effects are likely to become more prevalent, and current regulations are too weak to detect them reliably and prevent them from occurring.”
"If we are going to make headway in combating hunger due to overpopulation and climate change, we will need to increase crop yields," said Gurian-Sherman. "Traditional breeding outperforms genetic engineering hands down."
Funders
Funding for the report was provided by C.S. Fund, CornerStone Campaign, Deer Creek Foundation, The Educational Foundation of America, The David B. Gold Foundation, The John Merck Fund, Newman’s Own Foundation, Next Door Fund of the Boston Foundation, The David and Lucile Packard Foundation, and UCS members.
If you’d like to read the UCS report cited above go to: Failure to Yield: Evaluating the Performance of Genetically Engineered Crops
To view a previous post on the topic go to: Study: Genetic Modification Reduces Crop Yields

"The 'First State' may be small in size, but it’s still a leader in farmland protection. Delaware has protected more acres of farmland per capita than any other state and just celebrated the protection of the state’s 500th farm." So we just learned from our friends at American Farmland Trust.
Such milestone's don't come easy. In the late 1800s the state had more than one million acres of farmland. By the 1990s, almost half of that farmland was gone, but the desire to preserve what remained resulted in the formation of the Delaware Agricultural Lands Preservation Foundation in 1991. Under the preservation program, landowners agree not to develop their lands for at least 10 years, using the land only for farming. In exchange, the state provides tax benefits, right-to-farm protection, and the option to sell a preservation easement, keeping the land permanently free from development.
American Farmland Trust’s President, Jon Scholl, commended the program in a letter to Delaware's Secretary of Agriculture Ed Kee:
Protecting the most basic resource of agriculture—the land—from non-agricultural development ensures that our farms and farmland will continue to provide the bounty of food and fiber along with continuing to contribute to our environment, local communities, heritage and well-being for generations to come.
Less sprawl and more land capable of producing healthy food for generations to come...Bravo Delaware!
If you’d like to learn more about the efforts of AFT go to: American Farmland Trust: Saving the Land that Sustains Us

Organic Produce & Egg (photo by Mary Thorman, courtesy of morguefile.com)
Like those in countries around the globe, the people of the United Kingdom are feeling the effects of the world’s financial downturn. Since last summer unemployment has risen and retail sales have fallen. Still, the 2009 Organic Market Report from the U.K.’s Soil Association says:
…there is a core of consumers who are in no mood to ditch their commitment to organic products. They are far more likely to cut their spending on eating out, leisure activities and holidays than to reduce what they spend on organic food. They would rather economize by buying cheaper cuts of organic meat or by buying frozen organic vegetables than by compromising their organic principles.
The report says that to trim spending, U.K. consumers have been “shopping less often, buying fewer premium products and prepared foods, and switching to lower-cost retailers.” Organic consumers have engaged in belt-tightening measures along with the rest of the populace, according to the report, but “36% of these committed organic consumers expect to spend more on organic food in 2009, and only 15% expect to spend less.”
The authors of the report see the expansion of organic farming as essential to the reduction of carbon emissions and are optimistic about the future of the organic market in the United Kingdom:
Against this background it is encouraging to report that sales of organic food increased by 1.7% last year – in marked contrast to the prophecies of doom made by some. This growth points to some underlying resilience in the organic market, suggesting that it has the potential to grow dynamically once the economy picks up.
If you’d like to read the full report from the Soil Association go to: 2009 Organic Market Report

Detroit Skyline (© Icholakov | Dreamstime.com)
Planning is underway to create the world's largest urban farm on more than 70 acres of vacant lands and abandoned properties within the City of Detroit, announced John Hantz, CEO of Hantz Farms, LLC.
Michigan State University Adds Expertise
Hantz Farms is working directly with Michigan State University to add its expertise on agricultural and soil sciences and consulting with the W.K. Kellogg Foundation, a national leader in community-based food systems.
"Urban agriculture is an opportunity to provide an effective economic development program for the Detroit community," said Jeffrey D. Armstrong, Dean of the Michigan State University College of Agriculture and Natural Resources. "This is a challenging and exciting opportunity."
"Detroit could be the nation's leading example of urban farming and become a destination for fresh, local and natural foods, and become a major part of the green movement," said Hantz, a Detroit resident. "Hantz Farms will transform this area into a viable, beautiful and sustainable area that will serve the community, increase the tax base, create jobs and greatly improve the quality of life in an area that has experienced a severe decline in population."
The plan is to grow natural, local, fresh and safe fruits and vegetables to help meet Michigan's increasing demand for locally grown produce. In addition to food and Christmas trees, the farm will harvest wind energy and utilize geothermal heat and biomass fuel from recycling compost.
"It makes great sense to utilize the blighted and abandoned land in the city to produce fresh, nutritious food for local consumers," said Rick Foster, vice president for programs at the Kellogg Foundation. "Urban development projects like this one not only create good food and connection to nature, but serve as an economic development anchor for others in the community."
Some Prefer Small Community Gardens
The developers believe that if the project is approved by Detroit city officials, work would begin immediately and the farm would be operating within six months. Some Detroiters would prefer to see vacant land used for small community gardens that would help bring neighborhoods together.

A brief survey of today’s store shelves will attest to the desire of American consumers to make eco-friendly purchases and marketers’ efforts to give them what they want. The trend covers almost all product categories, but producers of organic spirits remain a pretty elite group.
Crop Harvest Earth and Square One Organic Spirits have successfully crafted premium vodkas using organic grain harvested from healthy soil, free of pesticides and chemical fertilizers. This month, boutique American vodka producer, Blue Ice Vodka, joined the select band of environmental producers with the launch of Blue Ice Organic Wheat Vodka. It is the brand’s first new vodka since 2001, when it introduced Blue Ice Vodka, distilled from Idaho Russet Potatoes and acclaimed for its smooth taste.
Complementing Blue Ice’s hallmark potato vodka, Blue Ice Organic Wheat Vodka continues the tradition of founder Jim Myerson’s commitment to producing premium spirits reflective of the quality and purity of Idaho’s natural resources. The new vodka is certified organic by the USDA, as Master Distiller Bill Scott uses no chemical additives of any kind.
A press release from the company says, “Blue Ice Organic Wheat Vodka features a harmonious blend of pristine Idaho water and locally harvested, certified organic winter wheat.” Giving the new vodka an exceptionally high rating for its taste, the Beverage Testing Institute described it as, “smooth, lively and lightly spicy.”
“In a crowded market inundated with fly-by-night brands…Blue Ice Vodka’s flagship potato vodka has parlayed into the birth of Blue Ice Organic Wheat Vodka, the next natural progression in this family-owned operation’s devotion to bottling exceptional American vodkas,” said Kevin Egan, Vice President of Sales and Marketing for 21st Century Spirits, owner of Blue Ice.

Founder Marina Marchese and the rest of the folks at Red Bee are passionate about the culinary delights of honey. Their philosophy is that every bottle of their artisanal honey is a gourmet food and can be tasted and evaluated similar to wine, each one having a unique flavor profile determined by the kind of flowers visited by the bees.
The essence of a honey is dictated by the terroir, the unique combination of geographic location, climate, soil and temperature that gives each honey its complex composition and individual personality. As in winemaking, terroir dramatically affects the flavor profiles of the honeys produced.
Red Bee is a boutique honeybee farm located in the historical Bradley Tool section of Weston, Connecticut. The company’s charming red cottages were once the home of ballerina Gelsey Kirkland, who partnered Mikhail Baryshnikov. There they are inspired to create the purest artisanal honeys and sustainable products. Using old world techniques, products are handmade in small batches using only plant-based ingredients to insure the finest quality. They never use pesticides, alcohol, paraffin waxes, petroleum or preservatives.
Red Bee's organic gardens produce culinary and medicinal herbs, vegetables and flowers for cutting. They make their organic, free range chicken eggs available locally. Red Bee Honeybee products have been aspectacular success at the New Canaan Farmers Market each summer for the last 6 years.

Red Bee Founder Marina Marchese (photo: jeffbeckerphoto.com)
Marina Marchese is a second generation Italian sharing her love of crafting artisanal products. After graduating from the School of Visual Arts, Marina traveled to Europe and Asia as an illustrator and product designer. Her unique sense of style and love of color was defined in designs that have graced the cover of WWD and greeting cards sold worldwide by UNICEF including children's products, books and magazines. Her own Red Bee® cards were recognized by The National Honey Board after appearing in Victoria Magazine and on the cover of American Bee Journal.
Today, Marina’s love of honeybees and painting has led her to the ancient technique of painting with beeswax, made popular by the Etruscans. She has just completed her first book, Honeybee: Lessons from an Accidental Beekeeper, about beekeeping and artisanal honey, which is scheduled to be released on September 1st of 2009.
If you’d like to sample some of Marina’s superb artisanal honeys or send some as a very special gift, click on any of the following:
Chunk Honey
Clover & Creamed Honey Gift Box
Comb Honey
Creamed Honey
Spring Clover Liquid Honey
Wildflower & Comb Honey Gift Box
Wildflower Liquid Honey

U.S. Government Poster from World War II (courtesy of Library of Congress)
(Editors' Note: As our way of offering small thanks to all those who took the time to develop, dispense and sign petitions for the first vegetable garden at the White House since Eleanor Roosevelt plamted a Victory Garden, we decided to republish the following item.)
Are Victory Gardens an idea whose time has come back? Could a quick history lesson lead to a better future?
During World War II Americans lived with rations of such necessities as tires, gasoline, sugar, and other foodstuffs. The US government encouraged ordinary people to create Victory Gardens; small plots of fruits and vegetables to stave off food shortages so more mass-produced food could be sent to feed the troops.
The people responded. Two million Americans created Victory Gardens in their backyards or communities. According to author Michael Pollan, "...during World War II, Victory Gardens supplied as much as 40% of the produce Americans ate."
Victory Gardens were more than a war time activity, they were a social phenomenon. Schools and families planted Victory Gardens together, often on communal land. Families caught up on news as they planted and harvested. Nutrition information was widely disseminated to help home cooks create balanced meals for their families. Our current obesity epidemic must have been unimaginable to those gardeners.
Today there are many gardens that are very much like the Victory Gardens of old. In backyards across America folks are growing their own produce, spices and herbs. They harvest fruits and vegetables that have been raised without pesticides and enjoy them when they are at the peak of their freshness and nutritional value. Adding home-grown fare to the fresh produce from a local farm stand or a farmers market gives gardeners the best of both worlds.
If you’d like to try your hand at growing some food of your own but don’t have your own backyard, you can join a community garden. In 2004, the American Community Gardening Association (ACGA) estimated that there were already 18,000 community gardens across the USA and Canada. Urban community gardens can be found from South Central Los Angeles to the Bronx in New York City. If there’s no community garden near your home, think about organizing your neighbors to get one started.
Funded by federal grants, GreenThumb has been a program of the NYC Parks Department since 1995. The nonprofit organization has over 600 member gardens serving 20,000 city residents. New York University released a study of the effect of community gardens on nearby property values. The study of 636 community gardens in NYC showed a positive effect on sales prices of residential properties within a 1,000-foot radius of a community garden when compared to properties outside the 1,000-foot ring, but still in the same neighborhood. The effect was significant and increasing over time. The tax benefit to the city over a 20-year period was estimated at $647 million dollars or $1 million per garden. Who knows how much might be saved on medical costs by the healthier diet the gardens make possible.
Not all benefits are measured in dollars. Here’s what Karen Washington from the Garden of Hope in the Bronx had to say about her experience:
To grow your own food gives you a sort of power and it gives people dignity. You know exactly what you’re eating because you grew it. It’s good, it’s nourishing and you did this for yourself, your family and your community.
Victory Gardens could bring down the cost of food for American families and make organic poroduce more widely available. We could reduce America’s reliance on oil simply by keeping vegetable gardens and cutting down on the amount of food that has to be transported by truck. Victory Gardens would reduce the need for petroleum-based fertilizers on giant corporate farms. If you’re unhappy about where all the money Americans spend on oil and gasoline is going, then spread the word: Bring Back the Victory Gardens!
Our friend Eve Sibley has asked that you "Please consider signing and passing on the petition below urging our next leadership to reestablish the Victory Garden model in the United States. We have done it before, we can do it again."
Bring Back the Victory Gardens Petition
If you'd like to start a garden in your community or your backyard here's some info that should help:
American Community Gardening Association
Funding & Other Support for Community Gardens
Cooking from the Heart of the Garden

Midtown Manhattan (photo by Kevin Connors, courtesy of morguefile.com)
Our friends at American Farmland Trust tell us, “Manhattan Borough President Scott M. Stringer and a coalition of food activists recently recommended that the City of New York adopt a wide-ranging plan for making healthy food available to its residents.”
Entitled Food in the Public Interest, the report notes, “There is currently a dearth of stores selling fresh fruits and vegetables in many of the city’s poor neighborhoods.”
It recommends designating a New York City “foodshed” with a radius of 200 miles that would give farmers increased access and incentives to sell at city markets. The Borough President and his allies also believe the city should encourage new development projects to include gardening in neighborhood development plans.
The number of Americans who are obese continues rising and now represents 30% of the population, according to the U.S. Department of Agriculture. That’s a 100% increase from 25 years ago. American adults are now more likely to be obese than to be cigarette smokers. Studies have linked obesity to increased risk of heart disease, stroke, diabetes, cancer, poor bone health, periodontal disease, and other health conditions. Some believe that obesity will soon overtake smoking as the leading cause of preventable death.
The Manhattan Borough President’s report says, “New York City is outpacing the nation in obesity and its related health issues. Both obesity and diabetes rates rose by 17% between 2002 and 2004 among city residents.”
The report goes on to explain,
The causes for this trend are generally oversimplified, often described as the result of changing lifestyles or overeating. The scope of the problem, however, is a great deal more complicated. Highly processed, fatty, and sugary foods are easily accessible, both by proximity and price, whereas fresh produce is not. This is particularly true in many low-income neighborhoods and communities of color.
There is currently a dearth of stores selling fresh fruits and vegetables in many of the city’s poor neighborhoods. The Department of City Planning recently found that three-quarters of a million New Yorkers live in areas with limited access to fresh produce. Many of these same neighborhoods have an overabundance of fast food options: one in six restaurants in East and Central Harlem serves fast food compared to one in 25 on the more affluent Upper East Side. These unhealthy options often cost less calorie-to-calorie.
The report offers an extensive number of recommendations. Included in those recommendations are steps to alleviate hunger, improve upstate farmers’ access to the New York City food market, protect the environment, expand nutrition education campaigns, and stimulate job creation through small-scale food producers.
If you’d like to read the full report with all of its recommendations go to: Food in the Public Interest

Scenic Chicago (photo by Dave Cameron, courtesy of morguefile.com)
Chicago magazine has announced the recipients of its third annual Green Awards, honoring Chicagoans who are pioneering smart, new environmental ideas. Two of the organizations receiving awards have made remarkable use of sustainable food practices to help those in the City of Big Shoulders who face tough barriers to employment.
Growing Home
Harry Rhodes and Orrin Williams operate Growing Home, a nonprofit that uses organic farming to provide job training for hard-to-employ individuals. The organization harvested its first crop of vegetables from a ten-acre organic farm in LaSalle County in 2001. Since then, Harry Rhodes, 49, and Orrin Williams, 59, have graduated 130 trainees from their program. About 80% of them have been homeless at one time or another and about 90% have been incarcerated.
Growing Home now also operates an organic garden in Back of the Yards, and a year-round urban organic farm on the once deserted industrial lot in hardscrabble West Englewood. The fruits of the labor are sold at a seasonal Wood Street farm stand, through a booming home delivery program, at Green City Market in Lincoln Park, and at the Englewood Farmers Market, which Williams launched in 2008, with the help of students from Lindblom Math and Science Academy, his alma mater. In a neighborhood devoid of grocery stores and with little access to fresh produce, Williams sees the farmers market as the first small step in a string of green ventures that will bring new life and jobs to the area and become a model that others can use.
Sweet Beginnings
Employment Network is a not-for-profit agency that helps neighborhood residents find jobs. With a labor force in waiting, and a yard for beehives, Palms Barber began an urban apiary program called Sweet Beginnings. The business teaches ex-offenders to produce the Beeline brand of all-natural honey and honey-based skin care products, and, along the way, the workers attain job skills for permanent employment.
Beeline products leave a low carbon footprint, are made of natural ingredients, and can be purchased at several boutiques and Whole Foods stores in the Chicago area. Palms Barber hopes to soon distribute to more locations and open a bigger production facility. So far, Sweet Beginnings has been a success: Only three of the 108 employees that have graduated from the Sweet Beginnings program have returned to prison.
The winners were selected from more than 100 nominees suggested by readers, community leaders, and Chicago magazine staff. “We are delighted to honor such an illustrious group of individuals for our third annual Green Awards,” said Richard Babcock, editor of Chicago magazine.
Chicago magazine is a subsidiary of the Chicago Tribune Co., publisher of the award-winning Chicago Tribune newspaper.
To view profiles of all six of the individuals honored with Chicago magazine’s Green Awards in 2009, go to: Galvanized: Six Profiles in Green

Organic Tomatoes (photo by Dmitri Jeltovski, courtesy of morguefile.com)
Providing American families with the option of enjoying food raised without pesticides has been one of the great achievements of the organic farmers movement. The growing demand for organic foods by consumers continues to be a promising trend for the American food system. Along with quests for more flavor and better nutritional value, the desire to avoid pesticides has been a key driver of the demand for organics.
Even in these challenging economic times research from the Mintel International Group indicates that hormone-free milk and organic baby food, are expected to continue to sell well. Mintel says households with small children that ate organic before the recession will probably continue doing so.
Still, there’s a long way to go to overcome decades of unhealthy practices driven by the industrial food system. By our count there have now been at least six studies establishing a link between pesticides and Parkinson disease. Scientists from Duke University, Miami University and the Udall Parkinson's Disease Research Center of Excellence “found those exposed to pesticides had a 1.6 times higher risk” of suffering from the debilitating disease. A study conducted at India’s Patiala University found evidence that pesticides have damaged the DNA of farmers in that country, making them more likely to develop cancer. Other researchers have theorized that the reason organic produce has a higher nutritional content than conventionally-grown food is due to pesticides inhibiting the production of nutrients in plants.
We can all play a part in creating a healthier and more sustainable food system by demanding that our food be raised without toxic pesticides. Our bodies, our planet, and our children will be the beneficiaries.
The nonprofit Environmental Working Group offers a guide you can carry in your wallet, "so when you're shopping you'll know which produce to buy organic, and which conventionally-grown fruits and vegetables are okay if organic isn't available.”
For a free download of the EWG’s guide go to: Shoppers Guide to Pesticides
Here's the EWG's link to its full guide: FoodNews.Org (You must provide your email address for the full guide.)
Make a tax deductible contribution to the Environmental Working Group and they’ll send the guide in the form of a refrigerator magnet!

Losing family farms not only means losing an important part of our heritage; it means losing our finest source of food. The National Family Farm Coalition (NFFC) provides a voice for grassroots groups on farm, food, and trade issues to ensure fair prices for family farmers, safe and healthy food, and vibrant, environmentally sound rural communities here and around the world.
According to the nonprofit organization's web site:
The National Family Farm Coalition represents family farm and rural groups whose members face the challenge of the deepening economic recession in rural communities. The NFFC was founded in 1986.
The combination of our member groups' grassroots strength and NFFC's experience working on the national level enables us to play a unique role in securing a sustainable, economically just, healthy, safe and secure food and farm system. Additional power comes from collaborative work with a carefully built network of domestic and international organizations that share similar goals.
NFFC chooses its projects based on the potential to empower family farmers by reducing the corporate control of agriculture and promoting a more socially just farm and food policy.
Learn more about the efforts of the NFFC by clicking here: National Family Farm Coalition

Free Grazing Cows (photo by Emily Roesly, courtesy of morguefile.com)
Eager foodies have been visiting local farms and paying handsomely to dine on gourmet meals prepared by chefs enthusiastic about making creations with farm fresh ingredients for some time. But those collaborations between forward-thinking chefs and farmers are just one aspect of a movement that is changing the way people across the country think about food.
Chez Panisse in Berkeley, California, and many other restaurants, have long recognized the wisdom of buying direct from local farmers. The freshest food is the most flavorful and the most nutritious. And we need to support our family farmers or risk losing them.
Our friend, Chef Jessica Marotta of Campania Restaurant in Fairlawn, New Jersey, tells us:
We are very supportive of local farmers and sustainable foods. We have an amazing partnership with Farm's View in Wayne, N.J., a family farm that dates back to 1894. From April to October we use only the best local produce…we can't wait for winter to be over and done with so we can get back to picking.
When Jessica says “picking” she doesn’t mean selecting items from shelves, she means getting out in the fields and hand-harvesting the best ingredients she can find for Campania's diners.
Founding Farmers Restaurant Washington D.C. is unique in that it was developed with an investment from a collective of American family farmers. They “believe that everyone benefits by all of us knowing more about the source of our food and its journey from seed to harvest to table.”
Those are three fine restaurants located in well populated areas. Now we read in the New York Times that Justus and Camille Eklof, have transformed his family’s 1950s drugstore into Justus Drugstore: A Restaurant in Smithville, Missouri, a rural community of 5,000. The back of the menu “…lists 25 local purveyors, intended to open people’s eyes to the links a restaurant can have to its area.”
The Times quotes Justus as saying of his meat cuts from nearby Paradise Locker Meats, a small plant that works with Heritage Foods U.S.A. to supply top restaurants with heirloom meats, “What’s being served at Momofuku and Spotted Pig is what I’m serving. I’m just here at the source.”
If you’d like to read the New York Times article cited above go to: Table to Farm
To learn more about some of those mentioned in this post, here are some links in alphabetical order:
Campania Restaurant
Chez Panisse
Farm’s View Farm
Founding Farmers Restaurant
Justus Drugstore: A Restaurant

Colorado Farmer with Non-GM Sugar Beet (photo by Arthur Rothstein, ca. 1939, courtesy of Library of Congress)
American Feast and Organic Valley have joined more than 70 companies in pledging not to use or sell genetically modified beet sugar. The companies believe there has been insufficient study of the long term effects of genetically modified crops on human health and the environment.
The companies have signed a registry sponsored by a dozen food safety and environmental organizations. One reason for establishing the registry is the absence of mandatory labeling for genetically modified foods. The sponsoring organizations believe consumers should be given a choice as to whether or not they want to eat genetically modified food.
Food Navigator has quoted Jeffrey Smith, director of the Institute for Responsible Technology, “We need to avoid the all-too-common situation of finding out a product is harmful after it has been approved and widely distributed. Requiring that GM foods be labeled is the only protection consumers have if they want to avoid eating GM foods.”
The sugar beets were genetically modified to be resistant to a herbicide, making it easier to kill weeds without destroying the sugar beet plants. Opponents fear the genetically modified plants will cross-pollinate with related crops such as chard and table beets, needlessly affecting non-GM foods and food ingredients.
Tom Stearns, president of High Mowing Organic Seeds, told Food Navigator, “Overseas markets have already rejected other GM products, so the economic future of many of our nation’s farmers is being needlessly risked.”
To see a list of the companies that have signed the registry go to: Non-GM Beet Sugar Registry
If you’d like to read the Food Navigator article cited above go to: Food companies pledge to avoid GM beet sugar
To view previous posts on the topic go to any of the following:
1. Study: Genetic Modification Reduces Crop Yields
2. Global Debate Over Genetically Modified Food
3. Judge Halts Planting of a Genetically Modified Crop

Fresh Food & Fine Design (photo by Mary R. Vogt, courtesy of morguefile.com)
Good economic news has been less plentiful than we’d like of late, but we just got some very encouraging news from our friends at American Farmland Trust:
According to the new 2007 Census of Agriculture, direct farm-to-consumer food sales at farm stands and farmers markets rose 49 percent, and sales of organic foods were significant. These statistics are two of many in the new census that give a comprehensive look at what constitutes U.S. agriculture today. Such market growth offers producers fresh opportunities to stay economically viable, a key factor in helping our farmers keep their land in agriculture.
This not just good news for farmers. More and more folks are getting to know the farmers who grow their food, and that is great news for everyone who wants a healthier and more sustainable food system. Buying from a local farmer means you’re getting the freshest, best-tasting and most nutritious food available. The sharp rise in the number of people who want that experience means slow food thinking is becoming increasingly pervasive. As it does, ever more folks will have access to food that is "Good, Clean and Fair."
If you’d like to learn more about the efforts of AFT go to: American Farmland Trust: Saving the Land that Sustains Us

Fresh Strawberries (photo by Ken Hammond, courtesy of USDA)
The Sunshine State may have gotten a later start than some of the country’s other urban centers, but The News-Press reports, “So-called urban farms are sprouting around Southwest Florida, cultivating a colorful cornucopia of produce and changing the agricultural landscape.”
According to the article:
After years of farmland being eaten up by development, small growers are turning the tables by nurturing specialty, hydroponic or organic produce on little plots of land. Their crops appeal to consumers who want to know where and how their peas and carrots are grown at a time when food poisoning scares continue.
Denise Muir of Rabbit Run Farm in Buckingham is a former chef and financial adviser. She is now “harvesting hydroponic greens and strawberries” as well as “selling patty-pan squash, golden beets and purple carrots.” Despite working six-day weeks, Ms. Muir remains enthusiastic about the progress she’s making on just half an acre of land. The News-Press quotes her as saying, “I thought I would have to market to chefs but found the community to be so excited. It's all word of mouth."
If you’d like to read The News-Press article cited above go to: Urban farms catch on in Lee County

Pacific Sunset (photo by Lisa Welbourn)
Making an eco-friendly investment in your home can save money on taxes, reduce utility bills over the long term, and increase the value of your home. Those are the benefits to the homeowner, but since that investment also makes for a cleaner, safer and more secure environment for every citizen, we wanted to provide some information for interested homeowners.
According to the U.S. Department of Energy web site:
Consumers who install solar electric systems can receive a 30% tax credit for systems placed in service from January 1, 2006 through December 31, 2016; the previous tax credit cap of $2,000 no longer applies. In addition, consumers who install small wind systems can receive a tax credit up to $4,000. Geothermal heat pumps also qualify for tax credits up to $2,000.
For more detail on tax incentives on federal tax incentives go to: U.S. Department of Energy Tax Breaks
The California Solar Energy Industries Association is a non-profit business association supporting the widespread adoption of solar thermal and photovoltaic systems by educating consumers and supporting solar legislation.
The State of California has put in place a range of financial incentives that substantially reduce the costs of solar energy systems. For CAL SEIA's info on the incentives click here: California Energy Rebates

Soil-Saving Farming in Pennsylvania (photo by Scott Bauer, courtesy of USDA)
A message just in from our friends at American Farmland Trust is good news for those who want a healthier and more sustainable food system for America. Here's what they had to tell us:
Last year, 10 Pennsylvania farmers took on American Farmland Trust’s Best Management Program Challenge to grow their crops on their fields using less nitrogen fertilizer than the recommended levels. The results of their year long experiment are good news for the environment and the wallet.
In 2008, these farmers reduced a total of 24,658 pounds of nitrogen that otherwise would have been applied to their fields. Not only did these farmers remove thousands of pounds of nitrogen that could have ended up clouding the Chesapeake, they did it at a fraction of the cost of other nitrogen removal strategies—at only $2.74 per pound versus the up to $8-9 per pound it is estimated it could cost tax payers to remove the nutrient through other means.
It isn’t just farmers that can make a difference; you can do your part too! Whether you live in the Mid-Atlantic or in the plains of North Dakota, water always makes its way downhill.
To find out what you can do and take a challenge of your own, go to: The Chesapeake Bay Foundation’s Nitrogen Calculator

Here's a Mission American Feast can get behind:
Slow Food U.S.A. is a non-profit educational organization dedicated to supporting and celebrating the food traditions of North America. From the spice of Cajun cooking to the purity of the organic movement; from animal breeds and heirloom varieties of fruits and vegetables to handcrafted wine and beer, farmhouse cheeses and other artisanal products; these foods are a part of our cultural identity. They reflect generations of commitment to the land and devotion to the processes that yield the greatest achievements in taste.
Some called it “a Woodstock for foodies” as 50,000 people gathered in San Francisco this past Labor Day weekend for the Slow Food Nation event held “to celebrate food and protect the future of sustainability in the U.S. and abroad. “
The four-day event was the work of Slow Food USA, and a strong demonstration of how far the slow food movement has come. Italian journalist and philanthropist Carlo Petrini founded the modern Slow Food movement in 1986, believing fast food was wiping out authentic culinary traditions, and threatening the richness and enjoyment of a diverse and unprocessed diet. Put simply, the Slow Food Movement believes food should be “good, clean and fair.”
To learn more about how the organization works to give eating more pleasure & greater quality check out the web site: Slow Food U.S.A.

We received a message from our friends at American Farmland Trust saying that the proposed budget for New York State from Governor Paterson calls for cuts of almost 40% to the state’s environmental and agricultural programs.
According to the AFT’s message:
These agricultural programs in the Environmental Protection Fund support a farm and food industry that annually contributes more than $23 billion to New York’s economy, while producing fresh, healthy foods, beautiful landscapes and a cleaner environment.
There are solutions, rather than simply cutting these programs that are important to all New Yorkers. The Legislature and Governor could adopt the Bigger Better Bottle Bill that would expand nickel deposits to noncarbonated beverages. An expanded Bottle Bill could generate more than $200 million annually and help grow environmental funding over the long-term in New York.
The governor's proposal also includes a measure to replace the traditional source of EPF funding—the real estate transfer tax (RETT)—with bottle bill revenues. This approach will jeopardize a stable source of environmental funding: the RETT must be preserved to meet increasing environmental needs across New York.
The need to curb spending in the face of declining revenues is understandable, but this is also a time when public spending is needed to provide economic stimulus. A fare share of public spending should go to programs designed to produce a healthier, more sustainable food system, for all of us here now and for generations to come.
If you’d like to make your voice heard on this environmental issue go to: American Farmland Trust

Christmas Pine (photo by Scott Liddell, courtesy of morguefile.com)
Many American families have become concerned that the cutting down of so many pine trees every Christmas Season poses a danger to the environment. Some have opted for trees with the roots intact so that they can be replanted.
Our friends at American Farmland Trust have sent us a message explaining that Christmas trees can be farmed and enjoyed in an eco-friendly way:
Tis still the season for farming at 21,904 Christmas tree farms throughout the country. Christmas tree farms can help sequester carbon dioxide, prevent erosion, protect water and provide habitat for wildlife; for every tree cut down, two to three seedlings are planted. Some tree farms are taking extra steps by adopting integrated pest management or organic practices to reduce pesticide use and by planting buffers to prevent runoff. Christmas trees have always been cherished for their green branches, and the many environmental benefits of live trees give us another reason to praise “O Tannenbaum.”
Happy Decorating!

Fresh Carrots & Coriander (photo by Scott Liddell, courtesy of morguefile.com)
Families across America remain concerned about the threat pesticides, hormones, and antibiotics pose to their health, but tough economic times are making many hesitant to pay premium prices for organic food.
The desire to feed their families the most healthful fare has combined with concerns about the effect of large-scale factory farming on the environment to make organics a $20 billion business in the U.S. According to some sources the annual rate of growth over past years has been an astonishing 24% or more, but an Associated Press article published by Yahoo! says the growth rate is likely to slip to 18% over the next several years.
According to the AP article:
Market research firm NPD Group said the number of people who reported buying organic products fell 4 percent in August, compared with a year earlier. While more than one in five surveyed in the latest figures available from NPD purchased organic products, the August data represented the first customer losses for the sector since February 2006 -- a decline that is expected to accelerate in the months ahead.
It is lamentable when people are faced with a choice between buying the healthiest food for their kids and staying within the family budget. Still, there are plenty of businesses that would envy the growth of sustainable food sales. That should be good news for family farmers and a healthier and more sustainable food system.
If you’d like to read the Associated Press article cited above go to: Appetite for organic food wilts as economy suffers

Our friends at American Farmland Trust have sent us the following message:
According to policy experts, the Obama transition team is finalizing decisions about top posts overseeing the environment. The Secretary of the Interior pick is expected to come out within the next few days. With the fulfillment of this post, which oversees the management of huge swaths of key land across the nation, now is the time to act and tell the transition team about the importance of supporting good stewardship practices on our farm and ranch land. While the environment is top of mind, vote for your 2009 priorities if you haven't already, or invite your friends and family to join us in putting together our farm and food priorities for the Obama administration. 2,600 people have already voted, providing over 10,000 votes for top priorities in 2009.
If you'd like to voice opinion on some vital farm & food issues go to: Priorities for the Environment 2009
  
Alaskan Smoked Salmon, Maine's Wild Blueberry Gift Basket & Organic Maple Syrup
The indigenous specialty foods available from AmericanFeast.com are true gifts from nature, and terrific for giving to discriminating foodies, slow food cooking enthusiasts, socially-conscious loved ones, or anyone concerned about the health of the environment.
Sacred Manoomin
Authentic wild rice, known as Manoomin and "the food that grows on water" to Minnesota's Native American Ojibwe communities, is hand-harvested from pristine lakes on the White Earth Indian Reservation, as it has been for centuries, using traditional methods. Unlike the genetically modified "wild rice" grown in paddies, truly wild rice delivers a deep, rich flavor cherished by chefs and devoted foodies. Manoomin is a central aspect of Ojibwe culture and tradition, a part of the proceeds benefit the White Earth Land Recovery Project, which works to protect the integrity of this important heirloom food.
Healthful Native Berries
The Wild Blueberry holds a special place in Maine's history, one that goes back centuries to Native Americans. They were the first to use the tiny blue berries, both fresh and dried, for their flavor, their nutrition and their healing qualities. Unlike the larger cultivated blueberries usually sold in supermarkets, Wild Blueberries are tiny and really are wild, having crept over Maine's rocky land naturally. AmericanFeast.com offers its guests the opportunity to order Maine's Wild Blueberry Pie , or any of a wonderful assortment of great Wild Blueberry gift baskets.
Cranberries were first used by Native Americans, who discovered the wild berry's versatility as a food, fabric dye, and healing agent. Later, American whalers and mariners carried cranberries on their voyages to prevent scurvy. American Feast offers an all-natural Cranberry Sauce made from a Colonial recipe, Cranberry Apple Chutney, Cranberry Pepper Jelly spiced with medium hot chilies from the American Southwest, and several more delicious cranberry products, all prepared in one of New England’s most creative kitchens.
Sweet Maple Syrup
The first people to make maple syrup were the Native Americans of the Northeast who called their delicious syrup, "sinzibukwud," which means, "sweet buds." The Native Americans used it as a flavoring for breads, stews, teas, and vegetables, including cranberries. We are all forever in their debt for teaching their trade to French and English settlers. American Feast offers 100% Pure Organic Maple Syrup in beautifully decorated bottles. The syrup is Grade A Light Amber, the lightest of the USDA’s classifications, with the mild and delicate flavor preferred by knowing maple syrup connoisseurs.
The American Eastern Black Walnut: The "Ultimate Nut"
Gathered in America’s heartland, the American Eastern Black Walnut is known to some as “the Ultimate Nut.” These walnuts are perfect for creating baked delights, and when added to salads or entrées, they turn everyday dishes into exciting signature creations with a rich, robust flavor. "Pecan" is a Native American word from the Algonquin language, covering "all nuts requiring a stone to crack.” Creative bakers love the sweet tasting Native American Pecan because it is marvelous for any number of recipes. American Feast offers both of these American wonder nuts in a single package, the Bakers Bounty! Fancy Large Premium Black Walnuts & Native Pecan Halves.
Harvested from the Sea
If it is indigenous gourmet seafood you crave, the company offers the freshest Paddlefish Caviar from the waters of Tennessee and Salmon Roe Caviar from Alaska. The company’s Alaskan Smoked Wild Sockeye Salmon has exceptionally rich flavor, reddish color, and firm texture, prepared and smoked according to Alaskan tradition.
Do you love the fabulous bounty from the sea that makes the Maine such a special place? At AmericanFeast.com you can order Fresh Lobsters from Maine, fully prepared Cundy's Harbor Lobster Stew, Christmas Cove Lobster Cakes, and Nubble Light Lobster Wellington, all from sustainably harvested lobsters.
Out of the Bayou
Whether you are a Cajun away from home, or just someone who loves uniquely Cajun food, American Feast’s Crawfish Etouffee is perfect for you. Crawfish make their homes in the banks of Louisiana‘s bayous, resemble tiny lobsters, and turn up in an astonishing variety of local dishes. Crawfish Etouffee is one of the most delicious!
If none of the above strikes your fancy, there are over 200 exceptional specialty foods available at the American Feast website that will give you a real taste of America.
American Feast offers some of America's finest specialty foods, and informative and entertaining content. It combines those elements with advocacy for a healthier and more sustainable food system.

Can a meal be truly great without a dessert? "Maybe" was a reply that came up a few times during a small, informal poll. And then there was a welcome completion of the thought: "But why chance it?"
Our friend Robin sees no need to to take that chance and she has created a selection gourmet chocolate sauces capable of satisfying dessert lovers everywhere. Place a jar of her creation in a microwave oven for just 30 seconds and a warm sauce du jour is ready for service over a favorite treat. Iice cream, cheesecake, fresh fruit, or homemade pound cake will all do nicely.
Robin’s Chocolate Sauce is handcrafted in northern Maine from a family recipe using only the finest, freshest ingredients. She combines pure organic cocoa, organic cane sugar and organic vanilla with local farm-fresh dairy ingredients to create a dessert topping that is simple and sophisticated, exotic and homemade. No artificial ingredients, just pure decadent goodness.
What began as a holiday gift for friends and family has gained quite a reputation among sweet tooths, cocoa connoisseurs and grandkids throughout Maine . Robin made her first batch of “Original Recipe” organic chocolate sauce in a 12-gallon steam kettle in 2004. Since then, she, her husband, and their two sons have built up the family business to produce six distinct varieties. Robin processes the sauce patiently in small batches to produce a luscious, creamy texture and flavor.
Great Dessert for a Great Cause
Awareness of global environmental issues is at the heart of the business. Robin became conscious of the not-so-sweet realities of the chocolate trade by researching where and how her ingredients are grown and produced, and by whom. She is committed to using organic, shade grown and local or Fair Trade Certified™ ingredients whenever possible. These standards are crucial to maintaining a sustainable environment, protecting migratory birds and creating healthy communities—and your children, nieces, nephews, and grandchildren will notice the sweet difference.

Robin Herself
Robin’s Chocolate Sauce is more than a delicious dessert topping. It’s a resource for the education, awareness and advocacy of the issues concerning communities and the environment both locally and globally. Every delicious spoonful of sauce is helping make a difference.
With every purchase of Robin’s Chocolate Sauce, you’re supporting the mission of the National Wildlife Federation to inspire Americans to protect wildlife for our children’s future. What could be better than getting some delicious treats and supporting a great cause!
If you'd like to order some of Robin's sublime chocolate sauces go to any of the following:
Robin's Fair Trade™ Variety Pack
Robin's Original Chocolate Sauce
Tropical Dark Chocolate Sauce
Blueberry Chocolate Sauce
Ginger Pear Chocolate Sauce
Orange Spice Chocolate Sauce
Raspberry Chocolate Sauce
Robin's Original Chocolate Sauces

Along the Dead River a Native American guide says a prayer & hands out tobacco as an offering of thanks to nature (photo by Greg Peterson)
Written by Greg Peterson
Teenagers, an American Indian guide and volunteers recently held the fourth annual planting of wild rice in a project aimed at restoring the once abundant grain to northern Michigan. The groundbreaking Manoomin Project has teamed hundreds of at-risk teens with American Indian guides. Together, they’ve planted over a ton of wild rice since the summer of 2004.
Wild rice disappeared from Michigan over a century ago and is a vital part of Native American ceremonies and traditions. Manoomin means wild rice in Ojibwa. “You are the first ones to bring wild rice back to the area,” the teens were told by American Indian guide Dave Anthony of Marquette, Michigan. Centuries ago, American Indians moving inland from the east coast settled around the Great Lakes.
“We were told at one of the stopping points that we would find food that grows on water and that is what we call Manoomin. It’s the wild rice you are planting,” Anthony said.
“This is very, very significant - this is a gift from the Creator,” said Anthony, who attends Northern Michigan University and belongs to the Little Traverse Bay Bands of Odawa (Ottawa) Indians based in Harbor Springs, Michigan. “Wild rice is the original North American grain and is very nutritious.”
Manoomin is a difficult crop to plant; conditions must be ideal. Besides facing the hurdle of a late planting, the wild rice is a favorite food of geese and other wildlife. Still, the seeds that reach maturity through the harsher weather will be more likely to thrive in future years.
Manoomin Project volunteer Tom Reed of Marquette said the at-risk youth volunteer to plant and study wild rice "in lieu of community service." The teens are taught respect for themselves, nature and American Indian customs while planting wild rice at seven remote lakes and streams in Marquette and Alger counties.
"This is about educating the kids and not about punishment," said Reed.
“We had a good time planting wild rice,” Native American Don Chosa said of his work with the teens. He said some teens arrived angry because it was something they had to do, but they started to enjoy it and by the time they were done with one year of planting wild rice they were willing to come on a volunteer basis the following years.
“They learn how to plant, harvest and cook wild rice and they learn how to take water samples,” said Chosa. “A lot of them hadn’t been outside very much - so for them it was a good experience because it was miles and miles of hiking and mountain climbing.”
The project is sponsored by the Superior Watershed Partnership and the Cedar Tree Institute, non-profits based in Marquette; and the Keweenaw Bay Indian Community (KBIC).
KBIC elder Glenn Bressette of Harvey met with a group of at-risk teens and explained how he had similar problems when he was a youth but overcame issues like scrapes with police, and drinking alcohol, an addiction that was exacerbated by “a lot of prejudice in Marquette.”
The Manoomin Project falls under the umbrella of the Earth Keeper Initiative, a faith-based coalition of adults, university students, and the leaders of 9 faith communities with 140 churches and temples. It was founded by Rev. Jon Magnuson. Recently, the Earth Keepers/Cedar Tree Institute were declared one of the 15 hardest-working faith-based non-profits in America by the Acton Institute and World Magazine. It was the the second year in a row they received that honor.
The Earth Keepers hold an annual Earth Keeper Clean Sweep that has collected 370 tons of household poisons and other waste turned in by 15,000 Upper Peninsular residents across northern Michigan on the past three Earth Days.
To learn more about The Manoomin Project go to: The Cedar Tree Institute
To view videos of Earth Keeper activities go to:
1. Manoomin Project Music Video
2. YooperNewsman
To purchase wild rice hand-harvested by Ojibwe communities on the White Earth Indian Reservation in Minnesota go to: Native Harvest Wild Rice: Sacred Manoomin

Fishing Boats at Sunset (photo by Michelle Kwajafa, courtesy of morguefile.com)
It’s become clear to foodies who love wild fish that a lot of wild seafood that was once widely available and affordable, including cod, salmon and striped bass, have become much tougher to find. There’s plenty of farmed seafood, but much of it lacks the rich flavor of the wild versions and industrialized fish farming can pose environmental and health risks, and deplete wild fish stocks used to feed farmed fish.
The good news is that something can be done about it and some action is already taking place. According to a fine article by Mark Bittman in the New York Times:
…with monitoring systems that reduce bycatch by as much as 60 percent and regulations providing fishermen with a stake in protecting the wild resource, it is happening. One regulatory scheme, known as “catch shares,” allows fishermen to own shares in a fishery — that is, the right to catch a certain percentage of a scientifically determined sustainable harvest. Fishermen can buy or sell shares, but the number of fish caught in a given year is fixed.
Mr Bittman explains that not all fish farming is bad, “China alone accounts for an estimated 70 percent of the world’s aquaculture — where it is small in scale, focuses on herbivorous fish and is not only sustainable but environmentally sound.”
The bad news is that if steps are not taken to protect ocean fisheries, which are already being harvested at their maximum levels, wild fish stocks may be depleted entirely by 2048.
If you’d like to read the New York Times article cited above go to: A Seafood Snob Ponders the Future of Fish

Free Grazing Cows (photo by Emily Roesly, courtesy of morguefile.com)
Farsighted chefs were some of the first to embrace the use of local, seasonal foods as essential to the menus they offered their guests. That movement has been flourishing for years and spread throughout the country.
According to an article in USA Today, it is becoming increasingly common for chefs and farmers to work together to plan a growing season to produce ingredients desired by chefs, including “pesticide-free produce and hormone-free meat.”
High fuel prices have made turning to local farmers for produce that would otherwise have to be shipped in from afar an economical and eco-friendly choice. It also allows the chef to serve the produce when it is at its peak freshness, most flavorful, and most nutritious.
Kevin McCarthy, the chef at Lake Placid Lodge in New York, likes that the money he spends on local produce goes into his local economy. The USA Today article quotes him as saying, "We're driving down streets that are paved because the money stays in the community."
If you’d like to read the USA Today article cited above go to: Chefs, local farmers sow partnerships

Dallas Farmers Market (photo by Doug Ferber)
Don't you want to know where your food comes from? You can find out at your local Farmers Market. Stacey Caldwell, President of the Dallas Farmers Market Friends, a non-profit organization benefiting the Dallas Farmers Market, says that if you want quality, fresh produce, Dallas Farmers Market is the place and so is your local farmers market. In this 4-part interview, Stacey tells American Feast's Doug Ferber how her market has evolved over the years, and why it is important to your community that you support local and regional farmers.
To listen to Part 1 of the podcast interview click: here
To listen to Part 2 of the podcast interview click: here
To listen to Part 3 of the podcast interview click: here
To listen to Part 4 of the podcast interview click: here.
Visit the Dallas Farmers Market Friends home page at www.dfmfriends.org.

Hannah Kaminsky's Vegan Cheesecake (photo courtesy of Boston Vegetarian Society)
If you love great food that’s good for your health and the heath of our planet, get yourself to the 13th Annual Boston Vegetarian Food Festival on Saturday, November 1st, from 10:00 AM to 6:00 PM at the Reggie Lewis Athletic Center at 1350 Tremont Street. The longest-running event of its kind in the country, the Festival offers Free admission, Free food sampling, and Free parking!
Fantastic Food, Fun & Learning
With 120 exhibitors, the Boston Vegetarian Food Festival is a full day of fun, good food, and learning! It is a chance to explore and taste free samples of a great variety of delicious and natural vegetarian foods, talk to food exhibitors from all over the country, learn about the latest veggie products, and shop for special "show priced" bargains. There’s also fun with nonfood exhibitors such as a producer of high-fashion, animal-friendly women's dress shoes. Book and cookbook publishers, educational exhibits on protecting animals and the environment, and a children's activity center will round out the day.
Stellar Speakers & Cooking Demonstrations
The Festival also offers a stellar lineup of top national speakers and superb chefs. They will bring cutting edge nutrition information as well as the how-to's of delicious plant-based eating in presentations that are lively and often hilarious as well. The talented chefs will teach mouth-watering dishes and share kitchen tips, while other experts will speak on living in harmony with animals and the environment.
The Festival's national speakers:
• Sarah Kramer, hip British Columbian author of the cookbook "La Dolce Vegan!" and coauthor of "How It All Vegan!" and "The Garden of Vegan". Her latest book is "Vegan à Go-Go: A Cookbook & Survival Manual for Vegans on the Road".
• Hannah Kaminsky, 19-year old author of the cookbook "My Sweet Vegan" and the Bittersweet Blog, is passionate about dessert. She will give a cooking demo of some of her dairy- and egg-free desserts that will rock your world.
• jae steele, registered holistic nutritionist from Canada, and author of "Get It Ripe: A Fresh Take on Vegan Cooking and Living". In this cooking demo jae will teach whole foods breakfasts and lunches that will keep you energized for the day.
• Danielle Nierenberg, Senior Fellow with the Worldwatch Institute, expert on animal agriculture's impact on the environment and climate change.
• T. Colin Campbell, world-famous nutritional biochemist, author of "The China Study", leader of the renowned Cornell, Oxford, China study on how diet effects health. Topic: "Understanding the Scientific Evidence for a Plant-Based Diet"
• Michael Greger, MD, packs a ton of vegan nutrition information in a hilarious package. His talk, "The Latest in Human Nutrition-2008," will present cutting-edge nutrition research of the last 12 months in a lively style.
• Karen Dawn, author of "Thanking the Monkey: Rethinking the Way We Treat Animals", and creator of the animal advocacy media listserv DawnWatch, counts celebrities and critters among her personal friends in advancing the animal cause.

Delicious! (photo courtesy of Boston Vegetarian Society)
Sponsored by Boston Vegetarian Society
The sponsoring organization, the Boston Vegetarian Society, is an all-volunteer, non-profit organization. The organization seeks to make a better world for people, animals, and the earth through advancing a healthful vegetarian diet and a compassionate ethic. It provides education, encouragement, and community support for vegetarians and for anyone wishing to learn more about a healthy, environmentally friendly and humane way of life.
To get more info on the Festival and learn more about the sponsoring organization go to: Boston Vegetarian Society

Historic New Hope Mill (photo courtesy of New Hope Mills)
New Hope Mills has produced quality products for more than 180 years; earning it the distinction of being one of America's oldest flour mills. It may be one of the oldest, but this water-powered mill is also one of the most environmentally sound!
The mill has been operating on water power since 1823, leaving clean skies and clean water by milling the old fashioned way. In fact, at New Hope Mills, the water is improved by its use; it is aerated as it passes over the waterwheel or through the turbine. The wheel does not put a drop of petroleum into the water because the wheel bearing is made of a rare wood, Liqnum Vitae, that has its own lubricant.
The mill was built in 1823 by Judge Charles Kellogg; just two years before he was elected to the United States Congress. Local history has it that the community of New Hope was given its name from the top of its newly built mill. After the 40-foot, 5-sided ridge pole was put in place, a man climbed to the top and threw a gallon jug of whiskey over his shoulder declaring the town of Sodom to be renamed New Hope. Charles Kellogg owned the mill until 1851, when he sold it to Horace Rounds.
The mill originally contained three runs of stone capable of 200 bushels a day. In 1892, the mill began grinding with roller mills which are still there today. In 1947 the mill was sold to Howard Weed, Hubert Latta, & Leland Weed. Today, it remains in the capable hands of the Weed family.
The most visible feature indicating New Hope Mills’ water power is the picturesque waterwheel. Although the waterwheel is its most visible feature, the mill's real power comes from the water turbine underneath the mill. The turbine can run all year round providing there is sufficient water. The mill has an ideal location and facilities for water power near a mill pond with a 28-foot waterfall. With solid management by the Weed family this venerable operation remains competitive while operating much as it did in the 1800's.
For the Weed family the quality of the product is paramount. Any product that is made at New Hope Mills is absolutely free from chemical additives & artificial ingredients. The family’s commitment to quality has made New Hope Mills Pancake Mixes the number one pancake flour in central New York.
Most old mills today are a novelty. If still standing, they are deteriorating fast. At New Hope Mills, the Weed family takes pride in preserving an important piece of our American Heritage. You’ve got to love how they preserve our Heritage by making delicious products that protect the health of our families, while using methods that protect our environment.
If you’d like to taste some premium pancake mix from New Hope Mills click on any of the following:
Apple Cinnamon Pancake Mix
Blueberry Pancake Mix
Buttermilk Pancake Mix
Old Fashioned Buckwheat Pancake Mix
Variety Pack of All 4 Natural Pancake Mixes
Would you like to purchase some syrup worthy of New Hope Mills Pancake Mixes? Try one of these:
100% Pure Organic Maple Syrup
Wild Blueberry Syrup from Maine

Water Pour (© Photographer: Tracy Hebden | Agency: Dreamstime.com)
A study has found that bottled water contains many of the same contaminants as tap water. A report from the Associated Press states, “The findings challenge the popular impression — and marketing pitch — that bottled water is purer than tap water, the researchers say.”
Some time back we published an item on the trend toward serving tap water at some of America’s finest restaurants, including Incanto in San Francisco, Poggio in Sausalito, and Chez Panisse in Berkeley. Chez Panise now serves house-made sparkling water. The owners and chefs of many fine restaurants have decided that since bottled water requires great amounts of fossil fuels for production, packaging, and transportation, tap water is the sustainable choice.
The AP article quotes Jane Houlihan, an environmental engineer who co-authored the study, as saying, "In some cases, it appears bottled water is no less polluted than tap water and, at 1,900 times the cost, consumers should expect better.” According to the article, “The researchers recommend that people worried about water contaminants drink tap water with a carbon filter.”
One particular finding reported by AP was particularly disturbing:
The researchers also said the Wal-Mart brand was five times California's limit for one particular chlorine byproduct, bromodichloromethane. The environmental group wants Wal-Mart to label its bottles in California with a warning because the chlorine-based contaminants have been linked with cancer. It has filed a notice of intent to sue.
Wal-Mart spokeswoman Shannon Frederick said the company was "puzzled" by the findings because testing by suppliers and another lab had detected no "reportable amounts" of such contaminants. She said Wal-Mart would investigate further but defended the quality of its bottled water.
If you’d like to read the AP article cited above as published by Yahoo! Green go to: Bottled water has contaminants too, study finds

100% Pure Organic Cotton Apron (photo by Rick Tango)
These sturdily attractive American Feast Cooking Aprons come in the naturally beautiful coloring of 100% pure organic cotton with embroidery done in navy blue organic thread.
Organically grown cotton is a beneficial, caring choice - for you & our planet. Conventionally-grown cotton occupies only 3% of the world's farmland, but uses 25% of the world's chemical pesticides. Most pesticides were originally developed as toxic nerve agents during World War II; so it's no wonder they have been linked to Parkinson's disease & many cancers.
American Feast had these aprons made with the most eco-friendly organic cotton we could find. And we wanted our aprons made in accordance with strict Fair Trade practices. To get what we wanted we worked with Hae Now, a family business with an office in the beautiful San Francisco Bay area. The folks at Hae Now take pride in their clothing & it shows! Premium stitching, classic styling & superior quality make an attractive, durable product that has a lower eco-impact over its lifespan. They recognize that quality & durability are also measures of environmental friendliness!
Hae Now goes to extraordinary lengths to deliver clothing both eco-friendly & labor friendly. Hae Now's eco-friendly practices have been certified by Skal of the Netherlands. The company's Fair Trade practices have been recognized by Oxfam-Benelux & Amnesty International. We're also pleased to report that they use the most eco-friendly transportation mode: the ocean-liner!
If you'd like to purchase an organic apron for yourself or as a sustainable gift for someone special go to: 100% Organic Cotton Cooking Apron

Wheat & Sky (photo by Cheryl Rankin, courtesy of morguefile.com)
For years the U.S. has enjoyed the world’s cheapest food and borne the world's the highest medical costs. Now, rising prices for food and fuel, along with environmental concerns, are making America's need for a healthier and more sustainable food system ever more urgent
This past weekend the New York Times devoted its Sunday magazine section to the subject of food. It included an excellent piece from author Michael Pollan. Here’s part of what he wrote about the current state of affairs:
Whenever farmers clear land for crops and till the soil, large quantities of carbon are released into the air. But the 20th-century industrialization of agriculture has increased the amount of greenhouse gases emitted by the food system by an order of magnitude; chemical fertilizers (made from natural gas), pesticides (made from petroleum), farm machinery, modern food processing and packaging and transportation have together transformed a system that in 1940 produced 2.3 calories of food energy for every calorie of fossil-fuel energy it used into one that now takes 10 calories of fossil-fuel energy to produce a single calorie of modern supermarket food.
Mr. Pollan points out that the situation is all the more absurd since “...every calorie we eat is ultimately the product of photosynthesis — a process based on making food energy from sunshine. There is hope and possibility in that simple fact.”
The article is a call to action for the next President of the United States. The days of cheap food in America may have come to an end as fuel prices have soared and made industrial farming far less cost efficient. Regardless of whether the industrial system can bring back inexpensive food, its intensive use of fossil fuels pose a threat to the health of people and the planet. Pollan also writes that food is a national security issue. A country that must import much of its food is “…not only at the mercy of global commodity markets but of other governments as well.”
Mr.Pollan lays out some long term policy goals for bringing about much needed change, including “…a transition to a new solar-food economy” and “well-designed polyculture systems” explained in some detail.
If you’d like to read the New York Times article cited above go to: Farmer in Chief
If you'd like to purchase one of Michael Pollan's excellent books exploring the American food system go to:
1. "In Defense of Food: An Eater's Manifesto" by Michael Pollan
2. "Omnivore's Dilemma: A Natural History of Four Meals" by Michael Pollan

Fresh & Easy Solar Roof. (PRNewsFoto/Fresh & Easy Neighborhood Market)
Grocer's 500,000 sq ft, $13 million solar installation proves its value
Fresh & Easy Neighborhood Market has announced the solar panel installation at its California distribution center is providing nearly three quarters of the facility's energy. In a time of rising energy costs, solar power is helping ease the grocer's energy bills, and helping keep Fresh & Easy's prices affordable.
At 500,000 square feet, the solar panel installation is the size of five football fields and is considered to be one of the largest roof-mounted solar installations in North America. The installation was a $13 million investment for the company. Since March, the solar panels have provided enough energy to power over 300 typical homes, 4,200 televisions or 10,000 light bulbs for a year.
“We try to be thoughtful in how we operate as a business, including being considerate about our impact on the environment. It only seems natural for us to use California's remarkable sunshine to power our distribution center," said Fresh & Easy CEO Tim Mason. "At times, the meter at the facility even runs backward because we are producing so much solar energy."
According to Southern California Edison's Savings by Design, Fresh & Easy stores use about 30% less energy than a typical supermarket. The company is a pilot member of the Leadership in Energy and Environmental Design (LEED) volume certification program, recycles or reuses all its display and shipping materials, and voluntarily discloses its greenhouse gas emissions.
About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers favorite national brand products and household items. Fresh & Easy currently has 90 stores open in Southern California, Arizona, and Nevada.
If you’d like to read the press release on which this item was based go to: Sun Generates Nearly 75% of Power at Fresh & Easy Distribution Center

Yale Campus (photo by Kevin Rosseel, courtesy of morguefile.com)
We’ve published several items about student demand for sustainable food sweeping through America’s colleges. The demand is so great that meeting it has become integral to attracting the best and brightest students. In New Haven, Connecticut the Yale Sustainable Food Project is working to meet the challenge. The YSFP aims to "nourish a culture in which the interwoven pleasures of growing, cooking, and sharing food become an integral part of each student's experience at Yale."
According to Yale University’s web site students lined up for organic entrees when given “the opportunity to dine at any of the colleges for a month.” Today, “students across campus can eat a few local, sustainably produced food items each day in their own dining halls.” Those food items include, “Fresh greens from South Glastonbury, CT, apples and pears from an orchard in Meriden, CT, and naturally raised beef from the New England Livestock Alliance.”
If you’d like to visit Yale’s web site to learn more about the university’s sustainable food efforts go to: Yale Office of Sustainability
To view previous posts on the topic click on any of the following:
1. Sustainable Campuses
2. Rensselaer's Terra Cafe Dishes Up Local and Organic Foods
3. American College Students Want Sustainable Food
4. Sustainability Takes Hold on Boston Area Campuses

Solar Panels (© Maxfx | Dreamstime.com)
Our friend Annie Carmichael of the Vote Solar Initiative is in celebratory spirits and the message she’s just sent has got us ready to uncork the bubbly. She wrote to tell us the U.S. Congress has just passed a long-term extension of the solar investment tax credit and the President has signed the bill into law.
We’re thrilled because we believe clean, renewable energy is the key to a more secure, prosperous and healthier future for ourselves and generations to come. In her message Annie wrote:
It's been a long road and we want to thank each of you for adding your voice to this campaign; the consistent public pressure saved this credit. We also want to give props to the hard working folks at the Solar Energy Industry Association who walked the halls of Congress day in and day out for two years rallying support for this vital tax credit. Thanks to all of you over 440,000 jobs will be created in the solar field in the next 8 years, and over $232 billion of investment will be pumped into our economy. Now that's economic stimulus.
To visit the web site of Annie’s hardworking organization go to: The Vote Solar Initiative
To view previous posts on the topic of solar energy go to:
1. Going Solar & Getting Credit
2. Inspiring Sustainable Living
3. California Is Leading the Way on Solar Power
4. Congress Approves Taxing Big Oil to Support Alternative Energy

Farm Fresh Produce (photo by Kevin Connors, courtesy of morguefile.com)
It’s more challenging for a restaurant to serve farm fresh food than use large distributors, but as an Associated Press report observes, doing so “allows customers to know where their food is coming from.” The AP article published by Yahoo! describes Founding Farmers, a new restaurant in the Foggy Bottom neighborhood near The White House in Washington, D.C.
According to the restaurant’s web site, Founding Farmers is dedicated to serving “the goodness and incredible flavors of fresh Farm-to-Table American inspired true food and drink.”
The farm-to-table movement includes restaurants buying from family farmers and occasional dinners prepared and served at a farm. Founding Farmers is unique in that it is the first of two restaurants developed with $6 million from a collective of North Dakota farmers. They “believe that everyone benefits by all of us knowing more about the source of our food and its journey from seed to harvest to table.”
The AP says the restaurant’s management also aims to be "Washington's greenest restaurant." It “was built to comply with LEED (Leadership in Energy and Environmental Design), a third-party certification for the design, construction and operation of green buildings.”
If you’d like to read the Associated Press article cited above go to: Farmers bet 'green' eatery will catch on
To visit the web site of Founding Farmers restaurant go to: Welcome to Founding Farmers
For more information on the concept and the firm that developed and managed the concept visit: Vucurevich Simons Advisory Group

Fair Trade Certified Chocolate Bars & Fair Trade Chocolate Sauces
The trend to market products as “green” has become so pervasive that consumers are growing skeptical about the legitimacy of some claims of eco-friendliness. An article in Brandweek says, “So marketers looking for the next socially responsible effort are flocking to the Fair Trade Certified category, whose products are getting more shelf space nationwide.”
Greener Living Guide.com neatly defines the category, “Fair trade includes sustainable, environmentally sound agricultural practices, just like green living, and focuses specifically on fair labor practices and fair prices for farmer's crops across national borders.”
According to the Brandweek article, “Fair Trade is lacking significant participation from big brand food marketers.” But, it’s still a growing trend, “So far this year, 284 Fair Trade Certified products—typically coffee, tea, herbs, cocoa and chocolate, fruit, sugar, rice, spices and even cut flowers—were launched in the U.S. compared with 130 last year and 17 in 2003, according Mintel, Chicago.”
If you’d like to read the Brandweek article cited above go to: Marketers Eye Fair Trade Certified As the New 'Green'
If you'd like to order some Fair Trade chocolate bars and chocolate sauces click on any of the following:
Robin's Fair Trade™ Variety Pack
Organic Chocolate from Ghana's Cacao
Organic Chocolate from the Ivory Coast's Cacao

Beautiful Bouchaine Vineyards in Napa Valley (photo by Dona Kopol-Bonick)
Bouchaine Vineyards inhabits the oldest continually operated winery in the Carneros wine region of California's Napa Valley. The planting of vines on the site by pioneer Boon Fly dates back to the mid-1800s.
Today, the family-owned winery is dedicated to the pursuit of delicious Pinot Noir and Chardonnay; the varietals best suited to the climate and soils of the estate’s lovely 100-acre vineyard. Besides being a venerable producer of some of America's finest estate wines, Bouchaine Vineyards is one of the country's most devoted adherents to principals of sustainable agriculture.
In a 6-part podcast interview, American Feast's Doug Ferber has a talk with Bouchaine's Lee Hodo to learn more about what sets Bouchaine apart.

That's Lee with the trusty red pickup.
To listen to Part 1 click on: A Talk With Bouchaine's Lee Hodo (Part 1)
To listen to Part 2 click on: A Talk With Bouchaine's Lee Hodo (Part 2)
To listen to Part 3 click on: A Talk With Bouchaine's Lee Hodo (Part 3)
To listen to Part 4 click on: A Talk With Bouchaine's Lee Hodo (Part 4)
To listen to Part 5 click on: A Talk With Bouchaine's Lee Hodo (Part 5)
To listen to Part 6 click on: A Talk With Bouchaine's Lee Hodo (Part 6)

Roasted Veggies (photo by Scott Liddell, courtesy of morguefile.com)
In a previous post, we gave you a link to a shopper’s guide from Oceans Alive which helps you choose fish with the lowest amount of pollutants.
Now the Environmental Working Group has come out with a similar guide for produce buyers. This list will guide you to the fruits and vegetables that contain the lowest levels of pesticides and which ones you should buy organic.
Link to full guide here. (You must provide your email address for full guide.)
Link to pocket version of the guide here.
If you make a donation, you can even receive the guide in refrigerator magnet form!
  
Champagne Vinegar, Jalapeno Lime Oil & Ginger Rice Vinegar (Images courtesy of O Olive Oil Company)
Artisanal & Sustainable!
If you’re interested in tasting some of California’s finest gourmet delicacies, the products of O Olive Oil will help you make a wonderful start. The company’s premium products have won 10 awards from the National Association for the Specialty Food Trade, including Best Product and Best Design. Rest assured that this company operates sustainably. Founder Greg Hinson is also an environmental consultant with a background in reforestation, botanical gardening, and native food sources.
O Olive Oil has been producing original California oil using hand-picked California Mission olives since 1995. Bringing home an idea that Greg and his wife, Marta Salas-Porras Hinson, came across in Italy, they use an old stone mill to crush the olives with some of California’s most distinctive produce between two-ton granite wheels. The company's highly praised and innovative product line includes some of the world's best hand-crafted artisanal vinegars. Marta gets credit for the design of the company's handsome and award-winning packages: slender, glass bottles with a vibrant label.
Prestigious publications such as Bon Appetit Magazine, Cook’s Illustrated Magazine, and the Chicago Tribune have raved about the company’s gourmet products. Oprah Magazine had the following praise for the company, “The O on these terrific oils and vinegars doesn’t stand for Oprah, so I can’t take credit for them, but I can say they are a delicious gift for friends who like cooking or eating.”
If you’d like to purchase some of the specialty oils & vinegars crafted by the artisans at O Olive click on any of the following:
Jalapeno Lime Olive Oil
O Ruby Grapefruit Olive Oil
Cabernet Vinegar
O Cassis Vinegar
Champagne Vinegar
Ginger Rice Vinegar
O Porto Vinegar
Sherry Vinegar
The Winter Collection Gift Box
|