Shepard Fairey Posters (©photo courtesy of Keep A Breast Foundation)

Ever meet a serious person of science who didn’t believe that all the toxicity in our environment wasn’t directly related to our soaring cancer rates? Absolute causal links are hard to come by, but regular reports of toxic chemicals in the air, food, beverages, household and bodycare products should be enough to give pause about the dangers to the health of our families and loved ones.

If you’re worried, you’re far from alone. The Keep A Breast Foundation is conducting the Non Toxic Revolution campaign to inform and educate young people about the dangers of toxic chemicals in our environment and food supply and the link to breast cancer. The program focuses on prevention as a means to maintain long-term health and well-being by providing alternatives so that young people everywhere can make educated decisions.

Keep A Breast executive director Shaney jo Darden stated, “We are launching NTR because we care about people and their health. We want to provide people with information to empower their own lives, as well as to inspire them to empower their friends and family to do the same. We all have the right to safe products, healthy food and to live in a toxic free society.”

Shaney jo Darden (©photo courtesy of Keep A Breast Foundation)

Keep A Breast has partnered with the design firm Studio Number One founded by artist Shepard Fairey, known for his widely recognizable and iconic Barack Obama “Hope” poster, to create a campaign that will encourage youth to embrace prevention as a deterrent to breast cancer and other diseases. NTR strives to enlighten youth about some of the common toxins that scientists and informed health advocates are advising the public to avoid. Keep A Breast believes the more this generation understands, the better choices they will make to stay healthy and cancer-free.

"I have been a supporter of The Keep A Breast Foundation for over 10 years,” stated Fairey. He went on to say:

When they asked me to be a part of their Non Toxic Revolution initiative, I jumped on the chance to help create images. Social causes and issues related to art is what drives the Obey Awareness projects, so a graphic program for Keep A Breast to raise awareness about toxic chemicals was a perfect fit. Breast cancer prevention is personal for me because I have lost two Aunts to breast cancer, and my Mother is a breast cancer survivor. I feel privileged to work with KAB and hope that the work my studio, Studio Number One, and I created can be helpful to this important cause.

The campaign includes information on how to make your environment non toxic by following ten simple rules for different aspects of your life including: Your House, Your Mouth, Your Body, Plastic Sucks, Heart and Soul and Your Pet. NTR breaks down scientific journals into easy to read and comprehend tips, as well as educate people on how they can get involved and petition for safer products and better legislation.

To learn more about the campaign, go to: Non Toxic Revolution

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