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Sustainable Sushi is the Only Sensible Choice

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Spicy Albacore (©photo courtesy of Genji Sushi)

Sushi and sashimi are such an integral part of the Manhattan restaurant scene that it’s hard to imagine a time when the city’s diners would have been aghast at the notion of having raw fish and hot wine served for dinner. Now, whether it is served at the intimate Sasabune on the Upper East Side or a humble, neighborhood takeout place, artfully presented sushi sells and shows no sign of decline in its popularity.

But with ever growing concern about the depletion of the world’s fisheries, we’ve come to wonder if the seafood on those lovely platters is sustainable. Since we don’t want to give up enjoying sushi, we’re happy to report that a major sushi preparer believes it should be.

Genji Sushi is the provider of fine sushi and Japanese-inspired cuisine at 137 Whole Foods Markets around the country and in the U.K. Their traditional and modern menu items are made with all-natural ingredients, free of harmful chemicals.

“Seeking out environmentally-friendly sources is a company mission and we continuously strive to be at the forefront of our industry in the area of sustainability. Running our business in an environmentally sound manner is important to our company, our customers, and is vital to our planet,” says Shingo Kanai, President & CEO.

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Bay Scallop (©photo courtesy of Genji Sushi)

In April of 2011 Genji began featuring its newest addition, sustainable Bay Scallops, in a special Earth Month promotion at Whole Foods Markets. From March 28th thru April 24th 2011 5% of sales from three specially marked sustainable items were donated to the Whole Planet Foundation.

“Our world is calling for the sushi industry to be more environmentally conscious in our business practices and we’re heeding that call,” adds Kanai.

With 70% of the world’s fisheries harvested at capacity or in decline, it’s essential for companies and consumers to select seafood that is sustainable in order to keep the culinary art of sushi for future generations. Wild albacore tuna, wild salmon, shrimp and shellfish are delicious options for customers interested in eating sustainably.

For further information, go to: Genji Sushi

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