Written by Jeffrey M. Smith, Institute for Responsible Technology

It’s been a year since we started watching BP’s oil spew into the Gulf day after day. Although that’s been plugged and cleanup is underway, a more insidious form of pollution continues without containment, with much longer term consequences. You might think I’m talking about Fukushima’s nuclear catastrophe. Actually, the pollution I’m referring to about can outlast even thousands of years of active nuclear waste.

Watch this two-minute video Cap the Gene Spill, directed by Alex Bogusky, to find out how genes from genetically modified crops self-propagate and permanently alter the gene pool—for all future generations.

CAP THE GENE SPILL from NO GMO on Vimeo.

Alex is described by Fast Company as “the Elvis of advertising,” a “pop-culture Houdini,” and the “daddy of 21st-century advertising.” He designed the Truth Campaign for tobacco, brought the king to Burger King, was crowned “Creative Director of the Decade” by Adweek, and was a partner at a $1.5 billion company that Advertising Age named “Agency of the Decade,”…and then he walked away. Alex realized he could no longer speak his truth.

Now, under his own banner of The Fearless Revolution, he’s harnessing the power of truth to create “an educated and empowered consumer,” who will act as “a sudden and powerful counterbalance to corporate power.”

Alex and I would like you to know the truth about genetically modified organisms (GMOs). Enjoy this first in a series of videos, appropriately released on Earth Day.

After viewing, please consider making a donation to our Institute for Responsible Technology, which works everyday to help cap the gene spill. Your donation will be doubled this month by a generous matching grant from Nutiva.

Safe eating,

Jeffrey Smith

© copyright Institute For Responsible Technology 2011.

To help choose healthier non-GMO brands, visit Non-GMO Shopping Guide.

Author Jeffrey M. Smith

International bestselling author and filmmaker Jeffrey Smith is the leading spokesperson on the health dangers of genetically modified (GM) foods. His first book, Seeds of Deception, is the world’s bestselling and #1 rated book on the topic. His second, Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods, provides overwhelming evidence that GMOs are unsafe and should never have been introduced. Mr. Smith is the executive director of the Institute for Responsible Technology, whose Campaign for Healthier Eating in America is designed to create the tipping point of consumer rejection of GMOs, forcing them out of our food supply.

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