Middle Sister Wines (image courtesy of Canopy Management)

“Sisters Are Doin’ It For Themselves” – Songwriters Annie Lennox & Dave Stewart

Middle Sister Wines of Napa Valley has garnered over 50 gold, silver and bronze medals at major wine competitions and just received major honors for label design at the Pacific Rim Wine Competition. The competition, now in its 25th year, judges about 2,000 wines from around the world and is one of the few major wine tasting competitions to also evaluate wine label design.

Middle Sister is the baby of Terry Wheatley, a wine professional with over 30 years in the business. Her mission has long been to bring a female point-of-view to the male dominated world of wine. Terry started Canopy Management, which created Middle Sister Wines, with friends in the wine industry to create delicious, affordable wines with stories that come from her life experiences.

The Middle Sister Wines Portfolio

The portfolio, which includes Rebel Red, Wicked White, Smarty Pants Chardonnay, Drama Queen Pinot Grigio, Mischief Maker Cabernet Sauvignon and Forever Cool Merlot won a Gold Medal for Best Label Series. Smarty Pants Chardonnay also was recognized with a Silver Medal for Most Unique Label.

Middle Sister Wines were created in June, 2008, inspired by the quirky middle sister of one of the founding partners. The Canopy team developed unique names, appearances and personalities for each wine. The characters are rendered in a whimsical style and their personal stories appear on the back label. The labels were designed and illustrated by Susan Lombardi and printed by Cameo Crafts.

Giving Back: “Help A Sister Out” Campaign

Recently, Middle Sister launched the “Help A Sister Out” campaign which pledges a portion of the profits from the sale of the wine to charities helping women. Beneficiaries include Dress For Success, a national organization empowering underprivileged women to achieve financial independence through professional development and Wine, Women and Shoes, a national fundraising event founded by a group of Napa Valley vintner women.

Spokesister Rebel Red

Rebel Red, the unofficial “spokesister” of the clan, hosts her own Facebook fan page (Rebel Red), Twitter site (@rebelredms) and monthly newsletter. Rebel has gained a cult following for her snarky comments and off-the-wall wit and wisdom, and makes frequent guest appearances at tastings and events.

Finding Middle Sister Wines

The company’s wines are available nationally, sourced from premium California winegrowing regions and blended in Sonoma County by one of the industry’s most respected winemakers.

To learn more about the company’s wines or purchase them, go to: Middle Sister Wines

To view previous posts on the topic, go to:

1. American Wines Hold Their Own in International Competition

2. Long Island Chardonnay Places 1st in International Wine Competition

To follow American Feast on Facebook go to: American Feast on Facebook

To follow American Feast's Founder on Twitter go to: Jeff Deasy on Twitter

For information related to the purchase of advertising space and editorial coverage on the American Feast web site call Jeff Deasy toll free at 877-332-7875 or email him at jdeasy@americanfeast.com