Yum! (photo by Kristine Kisky, courtesy of morguefile.com)

Getting taken by our parents to get ice cream cones on warm summer evenings is one of our favorite childhood memories and a tradition we’re having no trouble keeping up as adults!

As summer heats up and Americans turn to ice cream as a way to cool off, over one-quarter (27%) say chocolate is their favorite flavor while 22% each say vanilla and cookie dough/cookies and cream. One in five (20%) say butter pecan/Swiss almond and 17% of Americans say their favorite flavor is mint chocolate chip. Lesser numbers say rocky road (14%), strawberry (13%), cherry vanilla (9%), coffee (9%), pistachio (8%) and peanut butter (8%), while 3% of Americans do not eat ice cream.

These are some of the results from The Harris Poll®, a new study of 2,177 U.S. adults surveyed online between June 8th and June 15th, 2009 by Harris Interactive®.

Different Tastes for Different Generations

When it comes to favorite flavors, there are generational differences. Two in five (41%) Echo Boomers (aged 18-32) say cookie dough/cookies and cream is their favorite flavor followed by 23% who say it is mint chocolate chip. Chocolate is the favorite for the other three generations, but for 24% of Baby Boomers (aged 45-63) and 28% of Matures (aged 64 and older) butter pecan/Swiss almond is the favorite, putting it as second for those two generations. After chocolate (29%), one-quarter (25%) of Generation Xers (aged 33-44) say cookie dough/cookies and cream is their favorite.

But How Do They Eat It?

When it comes to actually eating ice cream, under half (45%) say their favorite way to eat ice cream is in a cup while three in ten (29%) say it is in a cone. Two in five (18%) Americans who eat ice cream say their favorite way is as part of a sundae while just 2% prefer an ice cream sandwich. There is a slight gender difference here. Half of men (50%) say a cup is their favorite compared to 41% of women. But over one-third of women (34%) say they prefer a cone compared to 24% of men who say that.

What’s On Top?

When it comes to favorite toppings, 57% of those who eat ice cream say it is hot fudge while 43% say nuts and 40% say whipped cream. Over one-third of Americans who eat ice cream (35%) say their favorite is caramel, while 31% say it is fruit, such as strawberries or bananas. Just under one in five say sprinkles (18%) are their favorite, 13% say candy bits and 12% say marshmallow while 16% don’t use any toppings on their ice cream.
Again, some generational differences emerge as three in ten Echo Boomers (31%) say sprinkles compared to just 7% of Matures. Half of Matures (50%) say nuts are their favorites while just one-third (34%) of Gen Xers say the same.

Thank you Harris Interactive® for news we can use!

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