A brief survey of today’s store shelves will attest to the desire of American consumers to make eco-friendly purchases and marketers’ efforts to give them what they want. The trend covers almost all product categories, but producers of organic spirits remain a pretty elite group.

Crop Harvest Earth and Square One Organic Spirits have successfully crafted premium vodkas using organic grain harvested from healthy soil, free of pesticides and chemical fertilizers. This month, boutique American vodka producer, Blue Ice Vodka, joined the select band of environmental producers with the launch of Blue Ice Organic Wheat Vodka. It is the brand’s first new vodka since 2001, when it introduced Blue Ice Vodka, distilled from Idaho Russet Potatoes and acclaimed for its smooth taste.

Complementing Blue Ice’s hallmark potato vodka, Blue Ice Organic Wheat Vodka continues the tradition of founder Jim Myerson’s commitment to producing premium spirits reflective of the quality and purity of Idaho’s natural resources. The new vodka is certified organic by the USDA, as Master Distiller Bill Scott uses no chemical additives of any kind.

A press release from the company says, “Blue Ice Organic Wheat Vodka features a harmonious blend of pristine Idaho water and locally harvested, certified organic winter wheat.” Giving the new vodka an exceptionally high rating for its taste, the Beverage Testing Institute described it as, “smooth, lively and lightly spicy.”

“In a crowded market inundated with fly-by-night brands…Blue Ice Vodka’s flagship potato vodka has parlayed into the birth of Blue Ice Organic Wheat Vodka, the next natural progression in this family-owned operation’s devotion to bottling exceptional American vodkas,” said Kevin Egan, Vice President of Sales and Marketing for 21st Century Spirits, owner of Blue Ice.