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Founder and CEO of Seattle’s Theo Chocolate, Joseph Whinney, witnessed the effects of unfair, unsustainable cocoa trading as a conservation volunteer in Central America. That experience led him to pioneer the manufacture and supply of organic chocolate products as the first individual to import organic cocoa beans into North America in 1994. Over a decade later, Theo is proud to be the first to roast organic cocoa beans and the first roaster of Fair Trade certified cocoa beans in the United States.

Food and Wine Magazine honored Theo with an Eco-Epicurean Award for making the world "a better — and more delicious — place." Theo also won "Outstanding Chocolate" at the NASFT Fancy Food Show in New York City.

Eco-entrepreneurs deserve kudos for the risks they take to start up companies that strive for sustainability. Joe Whinney of Theo Chocolate is among the most deserving, so it’s quite fitting that the popular environmental news site Grist named him one of its top 15 green business founders.

All of Theo’s ingredients are carefully selected to ensure they meet the company’s high standards for social and environmental responsibility. As true chocolate makers, they carefully steward cacao (cocoa beans) through the process of roasting, blending and conching in order to coax out the distinctive flavor imparted by each unique growing region. Theo’s production is guided by their passion for chocolate and their ultimate goal is to lead the industry with the excellence and integrity of their offerings.

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The company is located in a beautiful, historic building in Seattle, Washington. They welcome visitors for tours of the chocolate factory at 2:00 pm and 4:00 pm, seven days a week, with additional tours at 10:00 am and 12:00 pm on Friday, Saturday and Sunday. The cost is just $6.00 per person. You can reserve a place on the tour by calling 206-632-5100. Tours last about 1 hour and include a thorough explanation of chocolate making and delicious samples! Theo’s factory is in the Fremont district of north Seattle at the intersection of Phinney Avenue North and 35th Avenue North.