Marketers See Rising Demand for Fair Trade Certfied Foods |
Fair Trade Certified Chocolate Bars & Fair Trade Chocolate Sauces
The trend to market products as “green” has become so pervasive that consumers are growing skeptical about the legitimacy of some claims of eco-friendliness. An article in Brandweek says, “So marketers looking for the next socially responsible effort are flocking to the Fair Trade Certified category, whose products are getting more shelf space nationwide.”
Greener Living Guide.com neatly defines the category, “Fair trade includes sustainable, environmentally sound agricultural practices, just like green living, and focuses specifically on fair labor practices and fair prices for farmer's crops across national borders.”
According to the Brandweek article, “Fair Trade is lacking significant participation from big brand food marketers.” But, it’s still a growing trend, “So far this year, 284 Fair Trade Certified products—typically coffee, tea, herbs, cocoa and chocolate, fruit, sugar, rice, spices and even cut flowers—were launched in the U.S. compared with 130 last year and 17 in 2003, according Mintel, Chicago.”
If you’d like to read the Brandweek article cited above go to: Marketers Eye Fair Trade Certified As the New 'Green'
If you'd like to order some Fair Trade chocolate bars and chocolate sauces click on any of the following:
Robin's Fair Trade™ Variety Pack
