Organic Wheat Field (photo by Scott Liddell, courtesy of morguefile.com)

Half of American consumers say that considerations of sustainability influence which products they buy and which stores they choose for shopping. That was the conclusion of a survey conducted by Information Resources Inc., according to a report by Gourmet Retailer.

The study asked 22,000 Americans about the impact of “organic, eco-friendly products, eco-friendly packaging, and fair treatment of employees and suppliers.”

The survey found that the significance of sustainability as a factor in shopping decisions included every consumer age group. There was an interesting finding in regard to those groups:

Though contrary to assumptions that the focus on sustainability is a more youth-oriented phenomenon, IRI data shows that older consumers are actually the more likely audience to weigh multiple sustainability factors in their purchases.

If you’d like to read the item from Gourmet Retailer cited above go to: Consumers More Sustainability Driven