Vineyard in New Zealand (photo by Allan Kilgour, courtesy of morguefile.com)

Twentysomething adults are avid wine drinkers, adventurous in spirit, unpretentious, and show a keen interest in learning more about wines from all over the world. Using internet search engines to glean information on wine regions and varietals from around the globe comes naturally to youthful wine lovers of the Millennial generation.

The website of the Wine Market Council, an industry trade group, says its research shows:

…the Millennial generation, now entering young adulthood, is exhibiting the same receptivity to wine that leading edge Baby Boomers did more than 30 years ago. Like the Baby Boom generation, their numbers are so great as to make their dominance in the market inevitable, and they offer the wine industry the kind of growth potential not seen in more than thirty years.

Regarding Millenials, an article in the Los Angeles Times says, “When it comes to wine, they drink more, know more, spend more and enjoy a broader international selection of wines, on average, than any generation before them.”

Millennials in Los Angeles who love wine and want to expand their knowledge have formed a weekly tasting group, bringing in new members with a posting on Craigslist, keeping in touch via an email list, and sharing tasting notes on the group’s website.

If you’d like to read the Los Angeles Times article cited above go to: Young Winos: The Millennial generation is a thirsty one

To visit the website of the Young Winos tasting group go to: Young Winos of Los Angeles