Marching Band (photo by John MacCooey, courtesy of morguefile.com)

The movement for a healthier and more sustainable food system is changing the way people shop for food in Great Britain. Desires for better health, tastier food, a cleaner environment and livable incomes for family-scale farmers are all playing a part in the trend.

According to an article in Fortune,

The food industry is responding to pressures from environmentalists, consumers and British farmers of beef, sheep and pigs. Stores now promote meats and cheese made in Britain, which are shipped fewer miles, and therefore may generate fewer greenhouse gases than imported food. "It is encouraging that supermarkets are now falling over each other to paint themselves as the 'greenest', the 'most sustainable', or even the 'most responsible'," Peter Kendall, the head of Britain's National Farmers Union, said recently.

At London's vast new Whole Foods Market, “Employees wear organic cotton shirts, packaging is made of compostable sugar cane, and orders can be delivered via motor scooters powered by renewable energy.”

If you’d like to read the Fortune article cited above go to: Britain catches the foodie bug