Ernie’s Berry, Elmo’s Punch & Bird’s Apple (images courtesy of Apple & Eve, LLC)

With pesticides linked to Parkinson’s Disease and other debilitating health effects, many parents are keeping food raised with pesticides away from their children by serving them organic foods. Warnings about the ill effects of soft drink consumption has stopped moms and dads across America from giving soda to thirsty kids.

But the battle parents face is a tough one. Some of America’s largest companies spend enormous amounts of money marketing junk food to children. Kids can recognize corporate logos before they can read. Facing daily grinds, parents get weary of the struggle to resist their kids’ calls for unhealthy snacks and beverages. Heavily processed fast foods masquerading as children's meals are an enormous temptation. It’s time beleagured parents got more help from both government and business.

Some help has just arrived. Apple & Eve has just announced that it has expanded its popular Sesame Street line of juice boxes with the new Sesame Street Organics 100% Fruit Juice Boxes, providing families who prefer organic products with a fruit juice that will make following an organic lifestyle as easy as “ABC.”

Sesame Street Organics 100% Fruit Juice Boxes are fortified with calcium and contain a full day’s supply of Vitamin C, and available in three favorite flavors: Big Bird’s Apple, Elmo’s Punch and Ernie’s Berry. Each of the three Sesame Street characters is dressed as a farmer. Hopefully, today's kids willl be tomorrow's customers at local farmers markets looking for fresh-from-the-farm fruits and veggies. Sesame Street Organics are packaged in kid-friendly boxes for kids ages 2 to 5, to fit young hands to holding onto them at the playground, pre-school or a birthday party.

“For years, parents have turned to our Sesame Street line of juice for a wholesome, all-natural 100% fruit juice that is healthy and fun for their kids to drink,” says Ken Gootkind, VP, Organics Division, Apple & Eve. “As more and more parents seek out organic products for their families, we wanted to offer an organic fruit juice designed specifically for young kids that we know will also appeal to health-conscious parents.”

Sesame Street Organics are USDA-certified organic, and carry the Quality Assurance International seal that verifies that they are produced according to the strictest USDA standards.

To view previous posts on the topic go to:
1. Selling to Kids
2. Safety of Soft Drinks Under Scrutiny
3. What to Feed Your Kids this Summer
4. TV’s Fast Food Ads Contribute to Obesity of Children