An American Family Farm (photo by Rick Tango)

Educated consumers want to buy from companies that not only claim to be “green”, but honestly “mirror their socially conscious values.” That’s according an article in the advertising trade journal Brandweek. It’s a market trend we’re thrilled to hear about.

The Brandweek article is based on a study recently released by BBMG, New York, a marketing agency. The article further explains, “Chief among these values are health and safety, corporate honesty, eco-friendliness, promoting local producers, and convenience, all of which factor into a consumer’s consideration.”

At American Feast we try every day to live up to those values to the best of our ability. From the start, we’ve been determined to not only sell great-tasting food, but to furnish visitors to our site with the best information we can find on sustainability and healthful choices.

We’ve published numerous items extolling the virtues of purchasing from local farmers markets and given volunteer time in support. (We shop at them too, but that's just great fun!) We report on efforts by folks across the country who are working for a healthier environment and a better world. We strive to be open about all our company practices because we’re proud of the way we conduct our business. As for convenience, we may be a small company, but we’re dedicated to being a giant when it comes to the level of customer service we provide.

If you’d like to read the Brandweek article cited above go to: Research Finds Consumers Looking Beyond the 'Greenwashing'