(photo by Rick Tango)

While many Americans may be eating healthier, ice cream remains the sacred cow of guilty pleasures. About two-thirds of U.S. adults (67%) agree full-fat ice cream is worth the guilt. The findings come as a result of a survey commissioned by Denali Flavors Moose Tracks ice cream and conducted by Harris Interactive.

“Ice cream has traditionally been about treating oneself, and this study suggests that consumers are willing to indulge," said Denali Flavors President Neal Glaeser.

“In some ways the findings are surprising in light of the success of low-fat varieties of decadent ice creams," Glaeser added. "But it does suggest that ice cream stands apart as the kind of treat that consumers are simply unwilling to compromise on the pleasure of eating."

To read Denali’s full press release on the Harris study go to: Two-Thirds of U.S. Adults Say Eating Full-Fat Ice Cream is Worth the Guilt