According to this article in The Independent, the ethical food movement in England has grown over 60% in the last 4 years to 2 billion pounds (or almost $4 billion).

Crucially, the Mintel research found one third of adults now believe it is worth paying more for food that is fair trade, organic and locally sourced.

But just like here in the Colonies, certification organizations are under increasing pressure to lower standards.

Ethical foods boom tops £2bn a year and keeps growing - The Independent

[thanks, Jeff!]