The William J. Clinton Foundation and the American Heart Association through a joint project know as the Alliance for a Healthier Generation have arranged enough pressure to get five major food manufacturers to agree to make school vending fare and other snacks healthier.

“It will take time, but through coalitions like this of industry and the nonprofit sector, we are going to make a real difference in the lives of millions of children by helping them eat healthier and live healthier.”

The companies are the Campbell Soup Company, the Dannon Company Inc., Kraft Foods Inc., Mars Inc. and PepsiCo Inc.

Clinton's new deal: Snacks – Chicago Tribune

5 firms eschew the fat – New York Daily News